Brandwave

How popular isGreen Giant in search?

In August 2026, there were an estimated 62.4K branded searches for Green Giant worldwide which is up 22.1% over the last 11 months. Green Giant holds 4.3% estimated Share of Search among frozen vegetable brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pinguin83.7%
  2. McCain7.5%
  3. Green Giant4.3%
  4. Birds Eye3.6%
  5. Aviko0.83%
  6. Arctic Gardens0.11%
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Which frozen vegetable brands compete with Green Giant?

Green Giant against frozen vegetable brands worldwide, by month

Share of Search by month for Pinguin, McCain, Green Giant, Birds Eye. The figures are in the table below the chart.

View monthly share of search table
MonthPinguinMcCainGreen GiantBirds EyeAvikoArctic Gardens
Oct 202589.3%5.4%2%2.5%0.72%0.06%
Nov 202587.7%5.3%2%4.4%0.58%0.06%
Dec 202591.9%3.7%1.7%2.1%0.61%0.05%
Jan 202692.4%3.7%1.7%1.7%0.41%0.05%
Feb 202688.1%5.3%3%3%0.58%0.06%
Mar 202689%4.4%3%3%0.59%0.05%
Apr 202693.3%2.5%2.1%1.7%0.34%0.03%
May 202683.1%7.5%5.1%3.5%0.82%0.07%
Jun 202683.5%7.5%4.3%3.5%1%0.09%
Jul 202684.3%7.6%3.6%3.6%0.84%0.09%
Aug 202683.7%7.5%4.3%3.6%0.83%0.11%
Sep 2026——————

  1. 1.Pinguin

    83.7%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.McCain

    7.5%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Green Giant

    4.3%

    Held 3rd. 62.4K estimated branded searches, +20.2% vs prior month. Share +0.7 points.

  4. 4.Birds Eye

    3.6%

    Held 4th. 51.9K estimated branded searches, +0.97% vs prior month. Share 0 points.

  5. 5.Aviko

    0.83%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arctic Gardens

    0.11%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Green Giant and its closest rivals

Every comparison with Green Giant

How has branded search demand for Green Giant changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Green Giant worldwide rose from 51.1K to 62.4K.
  • Across the 11 months ending August 2026, Green Giant’s estimated Share of Search among frozen vegetable brands worldwide increased from 2% to 4.3%.
  • Across the 11 months ending August 2026, Green Giant’s estimated Share of Search among frozen vegetable brands worldwide peaked at 5.1% in May 2026 and was lowest at 1.7% in December 2025.
  • Across the 11 months ending August 2026, Green Giant rose from 4th to 3rd among frozen vegetable brands worldwide.

How did search popularity change for frozen vegetable brands worldwide in August 2026?

  1. In August 2026, Green Giant gained estimated Share of Search among frozen vegetable brands worldwide, from 3.6% to 4.3%.

  2. In August 2026, Pinguin lost estimated Share of Search among frozen vegetable brands worldwide, from 84.3% to 83.7%.

  3. Estimated monthly branded searches for Aviko worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  5. Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.

Where does Green Giant compete?

Green Giant is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Canned vegetable brands5th of 60.63%Show ranking
Frozen vegetable brands3rd of 64.3%Shown above

How is Green Giant measured?

Brandwave collects information about searches that people make online using Green Giant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • green giant
  • green giant veg

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How the Brand Demand Index is measured

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