Birds Eye vs McCain:Which is more popular by branded search?
In August 2026, McCain had more branded searches than Birds Eye among fish finger brands worldwide. McCain was estimated to have 110K branded searches compared to Birds Eye’s 2.4K, and held a 0.66% Share of Search versus Birds Eye’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birds Eye or McCain?
Compare the fish finger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCain, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Tesco | McCain | Birds Eye | Young's | Findus |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 49.6% | 49.6% | 0.73% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 49.7% | 49.7% | 0.49% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 54.4% | 44.5% | 0.98% | 0.01% | <0.01% | <0.01% |
| Mar 2026 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 54.6% | 44.7% | 0.66% | 0.01% | <0.01% | <0.01% |
| May 2026 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 59.5% | 39.8% | 0.72% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 54.6% | 44.7% | 0.66% | 0.01% | <0.01% | <0.01% |
| Aug 2026 | 54.6% | 44.7% | 0.66% | 0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Birds Eye and McCain comparison changed over the last 12 months?
3 findings
- McCain was ahead of Birds Eye in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among fish finger brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among fish finger brands worldwide moved from 0.81% to 0.66%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for fish finger brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Birds Eye’s and McCain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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