How popular isMcCain in search?
In August 2026, there were an estimated 110K branded searches for McCain worldwide which is down 18.5% over the last 11 months. McCain holds 11.6% estimated Share of Search among frozen meals worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Weight Watchers71.8%
- McCain11.6%
Birds Eye5.5%
Lean Cuisine5.1%
Healthy Choice4.1%
Amy's2%
Follow McCain and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which frozen meals compete with McCain?
Share of Search by month for Weight Watchers, McCain, Birds Eye, Lean Cuisine, Healthy Choice, Amy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Weight Watchers | McCain | Birds Eye | Lean Cuisine | Healthy Choice | Amy's |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 17.9% | 8.3% | 6.4% | 4.3% | 2.6% |
| Nov 2025 | 52.8% | 19.1% | 15.8% | 5.2% | 4.5% | 2.7% |
| Dec 2025 | 64.5% | 15.6% | 8.8% | 4.5% | 3.8% | 2.7% |
| Jan 2026 | 75.9% | 10.1% | 4.7% | 4.4% | 3.1% | 1.8% |
| Feb 2026 | 64.1% | 15.5% | 8.7% | 5.5% | 4.1% | 2.2% |
| Mar 2026 | 67.2% | 13.3% | 9.1% | 4.7% | 3.3% | 2.3% |
| Apr 2026 | 74% | 9.8% | 6.8% | 4% | 2.9% | 2.5% |
| May 2026 | 80.8% | 8.9% | 4.1% | 2.6% | 2.1% | 1.5% |
| Jun 2026 | 72.9% | 11.8% | 5.5% | 4.2% | 3.5% | 2% |
| Jul 2026 | 72.6% | 11.8% | 5.5% | 4.2% | 3.5% | 2.5% |
| Aug 2026 | 71.8% | 11.6% | 5.5% | 5.1% | 4.1% | 2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.8% | 680K | +0.18% | -0.8 points | |
| 2, held 2nd | 11.6% | 110K | 0% | -0.2 points | |
| 3, held 3rd | 5.5% | 51.9K | +0.97% | 0 points | |
| 4, held 4th | 5.1% | 47.9K | +22.2% | +0.9 points | |
| 5, held 5th | 4.1% | 38.7K | +18.3% | +0.6 points | |
| 6, held 6th | 2% | 19K | -17.8% | -0.5 points |
71.8%
Held 1st. 680K estimated branded searches, +0.18% vs prior month. Share -0.8 points.
2.McCain
11.6%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.5%
Held 3rd. 51.9K estimated branded searches, +0.97% vs prior month. Share 0 points.
5.1%
Held 4th. 47.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
4.1%
Held 5th. 38.7K estimated branded searches, +18.3% vs prior month. Share +0.6 points.
6.
Amy's2%
Held 6th. 19K estimated branded searches, -17.8% vs prior month. Share -0.5 points.
Compare search popularity between McCain and its closest rivals
Every comparison with McCain
18 comparisons
- Dr. Oetker vs McCain
- Goodfella's vs McCain
- McCain vs Sainsbury's
- McCain vs Tesco
- McCain vs Weight Watchers
- McCain vs Pinguin
- McCain vs Totino's
- Green Giant vs McCain
- DiGiorno vs McCain
- Birds Eye vs McCain
- Lean Cuisine vs McCain
- Healthy Choice vs McCain
- McCain vs Young's
- Amy's vs McCain
- Aviko vs McCain
- Chicago Town vs McCain
- Arctic Gardens vs McCain
- Findus vs McCain
How has branded search demand for McCain changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for McCain worldwide fell from 135K to 110K.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen meals worldwide decreased from 17.9% to 11.6%.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen meals worldwide peaked at 19.1% in November 2025 and was lowest at 8.9% in May 2026.
How did search popularity change for frozen meals worldwide in August 2026?
5 changes
In August 2026, Lean Cuisine gained estimated Share of Search among frozen meals worldwide, from 4.2% to 5.1%.
In August 2026, Healthy Choice gained estimated Share of Search among frozen meals worldwide, from 3.5% to 4.1%.
In August 2026, Weight Watchers lost estimated Share of Search among frozen meals worldwide, from 72.6% to 71.8%.
Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.
Where does McCain compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fish finger brands | 3rd of 6 | 0.65% | Show ranking |
| Frozen pizza brands | 3rd of 6 | 6.6% | Show ranking |
| Frozen vegetable brands | 2nd of 6 | 7.5% | Show ranking |
| Frozen meals | 2nd of 6 | 11.6% | Shown above |
How is McCain measured?
Brandwave collects information about searches that people make online using McCain’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mccain
Do you work for McCain? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is McCain your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.