Brandwave

Healthy Choice vs McCain:Which is searched more?

In August 2026, McCain had more branded searches than Healthy Choice among frozen meals worldwide. McCain was estimated to have 110K branded searches compared to Healthy Choice’s 38.7K, and held an 11.6% Share of Search versus Healthy Choice’s 4.1%. These are worldwide searches for English-language branded terms.

Share of Search among frozen meals worldwide in August 2026Which is more popular in search, Healthy Choice or McCain?
Healthy Choice4.1%38.7K searches
vs
McCain11.6%110K searches

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Which is more popular in search, Healthy Choice or McCain?

Compare the frozen meals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Healthy Choice and McCain among frozen meals worldwide, by month

Share of Search by month for McCain, Healthy Choice. The figures are in the table below the chart.

View monthly share of search table
MonthMcCainHealthy Choice
Oct 202517.9%4.3%
Nov 202519.1%4.5%
Dec 202515.6%3.8%
Jan 202610.1%3.1%
Feb 202615.5%4.1%
Mar 202613.3%3.3%
Apr 20269.8%2.9%
May 20268.9%2.1%
Jun 202611.8%3.5%
Jul 202611.8%3.5%
Aug 202611.6%4.1%
Sep 2026——

How has the Healthy Choice and McCain comparison changed over the last 12 months?

  • McCain was ahead of Healthy Choice in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Healthy Choice’s estimated Share of Search among frozen meals worldwide moved from 4.3% to 4.1%, and its estimated monthly branded searches moved from 32.5K to 38.7K.
  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen meals worldwide moved from 17.9% to 11.6%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for frozen meals worldwide in August 2026?

  1. In August 2026, Healthy Choice gained estimated Share of Search among frozen meals worldwide, from 3.5% to 4.1%.

  2. Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Healthy Choice’s and McCain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Healthy Choice

3 branded search terms

  • healthy choice
  • healthy choice meals
  • healthychoice

McCain

1 branded search term

  • mccain

How the Brand Demand Index is measured

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