Birds Eye vs Linda McCartney:Which is more popular by branded search?
In August 2026, Birds Eye had more branded searches than Linda McCartney among veggie burger brands worldwide. Birds Eye was estimated to have 2.4K branded searches compared to Linda McCartney’s 1.6K, and held a 0.1% Share of Search versus Linda McCartney’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birds Eye or Linda McCartney?
Compare the veggie burger brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birds Eye, Linda McCartney. The figures are in the table below the chart.
View monthly share of search table
| Month | Richmond | Vivera | Beyond Meat | Quorn | Birds Eye | Linda McCartney |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 12.7% | 23.3% | 0.42% | 0.07% | 0.07% |
| Nov 2025 | 74.4% | 14.9% | 10% | 0.6% | 0.08% | 0.08% |
| Dec 2025 | 73.2% | 18% | 8.1% | 0.49% | 0.1% | 0.11% |
| Jan 2026 | 77.7% | 15.6% | 5.7% | 0.77% | 0.1% | 0.1% |
| Feb 2026 | 76.9% | 15.4% | 6.9% | 0.51% | 0.1% | 0.1% |
| Mar 2026 | 78% | 15.7% | 5.8% | 0.42% | 0.08% | 0.1% |
| Apr 2026 | 78.1% | 15.7% | 5.8% | 0.35% | 0.08% | 0.07% |
| May 2026 | 78.9% | 15.9% | 4.7% | 0.35% | 0.08% | 0.07% |
| Jun 2026 | 79.5% | 16% | 3.9% | 0.43% | 0.1% | 0.07% |
| Jul 2026 | 79.6% | 16% | 3.9% | 0.35% | 0.1% | 0.07% |
| Aug 2026 | 78.9% | 15.9% | 4.7% | 0.35% | 0.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Birds Eye and Linda McCartney comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Birds Eye took it in April 2026.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among veggie burger brands worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among veggie burger brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for veggie burger brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Birds Eye’s and Linda McCartney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birds Eye
1 branded search term
- birds eye fish
Linda McCartney
1 branded search term
- linda mccartney foods
Put your own brand in this comparison
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