Beyond Meat vs Linda McCartney:Which is more popular by branded search?
In August 2026, Linda McCartney had more branded searches than Beyond Meat among veggie burger brands worldwide. Linda McCartney was estimated to have 404K branded searches compared to Beyond Meat’s 110K, and held a 14.6% Share of Search versus Beyond Meat’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beyond Meat or Linda McCartney?
Compare the veggie burger brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Linda McCartney, Beyond Meat. The figures are in the table below the chart.
View monthly share of search table
| Month | Richmond | Linda McCartney | Vivera | Beyond Meat | Birds Eye | Quorn |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 12.1% | 11% | 20.1% | 1.9% | 0.36% |
| Nov 2025 | 61% | 13.5% | 12.2% | 8.2% | 4.5% | 0.49% |
| Dec 2025 | 57.3% | 19% | 14.1% | 6.3% | 2.9% | 0.38% |
| Jan 2026 | 62.7% | 16.9% | 12.6% | 4.6% | 2.6% | 0.62% |
| Feb 2026 | 59.6% | 19.6% | 12% | 5.4% | 3% | 0.39% |
| Mar 2026 | 57.7% | 23.3% | 11.6% | 4.3% | 2.9% | 0.31% |
| Apr 2026 | 64.9% | 14.3% | 13% | 4.8% | 2.7% | 0.29% |
| May 2026 | 61.4% | 20.2% | 12.3% | 3.7% | 2.1% | 0.27% |
| Jun 2026 | 64.2% | 17.3% | 12.9% | 3.2% | 2.2% | 0.35% |
| Jul 2026 | 66.2% | 14.6% | 13.3% | 3.3% | 2.3% | 0.29% |
| Aug 2026 | 66% | 14.6% | 13.3% | 4% | 1.9% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Beyond Meat and Linda McCartney comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Linda McCartney took it in November 2025.
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among veggie burger brands worldwide moved from 20.1% to 4%, and its estimated monthly branded searches moved from 673K to 110K.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among veggie burger brands worldwide moved from 12.1% to 14.6%, and its estimated monthly branded searches held steady at 404K.
How did search popularity change for veggie burger brands worldwide in August 2026?
2 changes
In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.3% to 4%.
Linda McCartney’s estimated Share of Search among veggie burger brands worldwide has lost ground for 3 months in a row, from 20.2% to 14.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beyond Meat’s and Linda McCartney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beyond Meat
1 branded search term
- beyond meat
Linda McCartney
3 branded search terms
- linda mccartney
- linda mccartney foods
- lindamccartney
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