How popular isLinda McCartney in search?
In August 2026, there were an estimated 404K branded searches for Linda McCartney worldwide which held steady over the last 11 months. Linda McCartney holds 14.6% estimated Share of Search among veggie burger brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Richmond66%Linda McCartney14.6%
Vivera13.3%
Beyond Meat4%
Birds Eye1.9%
Quorn0.29%
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Where does Linda McCartney compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Veggie burger brands | 2nd of 6 | 14.6% | Shown below |
| Sausage brands | 2nd of 6 | 17.7% | Show ranking |
| Plant based meat brands | 1st of 6 | 44.4% | Show ranking |
Which veggie burger brands compete with Linda McCartney?
Share of Search by month for Richmond, Linda McCartney, Vivera, Beyond Meat. The figures are in the table below the chart.
View monthly share of search table
| Month | Richmond | Linda McCartney | Vivera | Beyond Meat | Birds Eye | Quorn |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 12.1% | 11% | 20.1% | 1.9% | 0.36% |
| Nov 2025 | 61% | 13.5% | 12.2% | 8.2% | 4.5% | 0.49% |
| Dec 2025 | 57.3% | 19% | 14.1% | 6.3% | 2.9% | 0.38% |
| Jan 2026 | 62.7% | 16.9% | 12.6% | 4.6% | 2.6% | 0.62% |
| Feb 2026 | 59.6% | 19.6% | 12% | 5.4% | 3% | 0.39% |
| Mar 2026 | 57.7% | 23.3% | 11.6% | 4.3% | 2.9% | 0.31% |
| Apr 2026 | 64.9% | 14.3% | 13% | 4.8% | 2.7% | 0.29% |
| May 2026 | 61.4% | 20.2% | 12.3% | 3.7% | 2.1% | 0.27% |
| Jun 2026 | 64.2% | 17.3% | 12.9% | 3.2% | 2.2% | 0.35% |
| Jul 2026 | 66.2% | 14.6% | 13.3% | 3.3% | 2.3% | 0.29% |
| Aug 2026 | 66% | 14.6% | 13.3% | 4% | 1.9% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66% | 1.8M | +22% | -0.2 points | |
| 2, held 2nd | 14.6% | 404K | +21.8% | -0.1 points | |
| 3, held 3rd | 13.3% | 368K | +22.3% | 0 points | |
| 4, held 4th | 4% | 110K | +48.6% | +0.7 points | |
| 5, held 5th | 1.9% | 51.9K | +0.97% | -0.4 points | |
| 6, held 6th | 0.29% | 8.1K | +22.7% | 0 points |
1.
Richmond66%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share -0.2 points.
14.6%
Held 2nd. 404K estimated branded searches, +21.8% vs prior month. Share -0.1 points.
3.
Vivera13.3%
Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share 0 points.
4%
Held 4th. 110K estimated branded searches, +48.6% vs prior month. Share +0.7 points.
1.9%
Held 5th. 51.9K estimated branded searches, +0.97% vs prior month. Share -0.4 points.
6.
Quorn0.29%
Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between Linda McCartney and its closest rivals
- Linda McCartney vs Richmond: compare search popularity
- Linda McCartney vs Vivera: compare search popularity
- Linda McCartney vs Beyond Meat: compare search popularity
- Linda McCartney vs Birds Eye: compare search popularity
- Linda McCartney vs Quorn: compare search popularity
- Compare Linda McCartney with any brand
How has branded search demand for Linda McCartney changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Linda McCartney worldwide held steady at 404K.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among veggie burger brands worldwide increased from 12.1% to 14.6%.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among veggie burger brands worldwide peaked at 23.3% in March 2026 and was lowest at 12.1% in October 2025.
- Across the 11 months ending August 2026, Linda McCartney rose from 3rd to 2nd among veggie burger brands worldwide.
How did search popularity change for veggie burger brands worldwide in August 2026?
4 changes
In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.3% to 4%.
Linda McCartney’s estimated Share of Search among veggie burger brands worldwide has lost ground for 3 months in a row, from 20.2% to 14.6% in August 2026.
Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.
How is Linda McCartney measured?
Brandwave collects information about searches that people make online using Linda McCartney’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- linda mccartney
- linda mccartney foods
- lindamccartney
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Is Linda McCartney your brand?
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