How popular isLinda McCartney in search?
In August 2026, there were an estimated 1.6K branded searches for Linda McCartney worldwide which is down 15.8% over the last 11 months. Linda McCartney holds 0.08% estimated Share of Search among sausage brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Richmond97.1%
Heck2.1%
Quorn0.43%
Ginsters0.23%Linda McCartney0.08%
Debbie & Andrew's<0.01%
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Which sausage brands compete with Linda McCartney?
Share of Search by month for Richmond, Heck, Linda McCartney. The figures are in the table below the chart.
View monthly share of search table
| Month | Richmond | Heck | Quorn | Ginsters | Linda McCartney | Debbie & Andrew's |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.3% | 2.6% | 0.64% | 0.35% | 0.1% | <0.01% |
| Nov 2025 | 96.2% | 2.6% | 0.78% | 0.35% | 0.1% | <0.01% |
| Dec 2025 | 95.7% | 3.2% | 0.64% | 0.35% | 0.15% | <0.01% |
| Jan 2026 | 94% | 4.6% | 0.93% | 0.34% | 0.12% | <0.01% |
| Feb 2026 | 96.3% | 2.6% | 0.64% | 0.35% | 0.12% | <0.01% |
| Mar 2026 | 96.9% | 2.1% | 0.52% | 0.35% | 0.13% | <0.01% |
| Apr 2026 | 97% | 2.1% | 0.43% | 0.35% | 0.08% | <0.01% |
| May 2026 | 97.1% | 2.1% | 0.43% | 0.29% | 0.08% | <0.01% |
| Jun 2026 | 96.4% | 2.6% | 0.52% | 0.35% | 0.08% | <0.01% |
| Jul 2026 | 96.6% | 2.6% | 0.43% | 0.28% | 0.08% | <0.01% |
| Aug 2026 | 97.1% | 2.1% | 0.43% | 0.23% | 0.08% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.1% | 1.8M | +22% | +0.5 points | |
| 2, held 2nd | 2.1% | 40.5K | 0% | -0.5 points | |
| 3, held 3rd | 0.43% | 8.1K | +22.7% | 0 points | |
| 4, held 4th | 0.23% | 4.4K | 0% | 0 points | |
| 5, held 5th | 0.08% | 1.6K | +23.1% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
Richmond97.1%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +0.5 points.
2.
Heck2.1%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.
Quorn0.43%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
4.
Ginsters0.23%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.08%
Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Linda McCartney and its closest rivals
Linda McCartney vs Richmond: compare search popularity
Linda McCartney vs Heck: compare search popularity
Linda McCartney vs Quorn: compare search popularity
Linda McCartney vs Ginsters: compare search popularity
Linda McCartney vs Debbie & Andrew's: compare search popularity- Compare Linda McCartney with any brand
How has branded search demand for Linda McCartney changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Linda McCartney worldwide fell from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among sausage brands worldwide held steady, from 0.1% to 0.08%.
How did search popularity change for sausage brands worldwide in August 2026?
5 changes

In August 2026, Richmond gained estimated Share of Search among sausage brands worldwide, from 96.6% to 97.1%.

Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

Estimated monthly branded searches for Heck worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
Where does Linda McCartney compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Veggie burger brands | 6th of 6 | 0.07% | Show ranking |
| Sausage brands | 5th of 6 | 0.08% | Shown above |
| Plant based meat brands | 6th of 6 | 0.32% | Show ranking |
How is Linda McCartney measured?
Brandwave collects information about searches that people make online using Linda McCartney’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- linda mccartney foods
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