Impossible Foods vs Linda McCartney:Which is more popular by branded search?
In August 2026, Impossible Foods had more branded searches than Linda McCartney among plant based meat brands worldwide. Impossible Foods was estimated to have 2.9K branded searches compared to Linda McCartney’s 1.6K, and held a 0.58% Share of Search versus Linda McCartney’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Impossible Foods or Linda McCartney?
Compare the plant based meat brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Impossible Foods, Linda McCartney. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivera | Beyond Meat | Gardein | Quorn | Impossible Foods | Linda McCartney |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 63.1% | 0.93% | 1.1% | 0.22% | 0.18% |
| Nov 2025 | 57% | 38.1% | 1.9% | 2.3% | 0.45% | 0.3% |
| Dec 2025 | 65.7% | 29.5% | 2.2% | 1.8% | 0.52% | 0.41% |
| Jan 2026 | 68.3% | 25% | 2.2% | 3.4% | 0.66% | 0.43% |
| Feb 2026 | 65.6% | 29.4% | 1.8% | 2.2% | 0.63% | 0.41% |
| Mar 2026 | 69.8% | 25.6% | 1.5% | 1.9% | 0.68% | 0.46% |
| Apr 2026 | 70.2% | 25.7% | 1.5% | 1.5% | 0.69% | 0.31% |
| May 2026 | 73.6% | 22% | 1.6% | 1.6% | 0.88% | 0.32% |
| Jun 2026 | 75.8% | 18.6% | 2% | 2% | 1.1% | 0.33% |
| Jul 2026 | 76.4% | 18.8% | 2.1% | 1.7% | 0.74% | 0.33% |
| Aug 2026 | 73.8% | 22.1% | 1.6% | 1.6% | 0.58% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Impossible Foods and Linda McCartney comparison changed over the last 12 months?
3 findings
- Impossible Foods was ahead of Linda McCartney in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Impossible Foods’ estimated Share of Search among plant based meat brands worldwide moved from 0.22% to 0.58%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among plant based meat brands worldwide moved from 0.18% to 0.32%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for plant based meat brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Impossible Foods worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Impossible Foods’ and Linda McCartney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Impossible Foods
1 branded search term
- impossible beef
Linda McCartney
1 branded search term
- linda mccartney foods
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.