How popular isImpossible Foods in search?
In August 2026, there were an estimated 2.9K branded searches for Impossible Foods worldwide which is up 20.8% over the last 11 months. Impossible Foods holds 0.58% estimated Share of Search among plant based meat brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Vivera73.8%
Beyond Meat22.1%
Gardein1.6%
Quorn1.6%Impossible Foods0.58%
Linda McCartney0.32%
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Which plant based meat brands compete with Impossible Foods?
Share of Search by month for Vivera, Beyond Meat, Impossible Foods. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivera | Beyond Meat | Gardein | Quorn | Impossible Foods | Linda McCartney |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 63.1% | 0.93% | 1.1% | 0.22% | 0.18% |
| Nov 2025 | 57% | 38.1% | 1.9% | 2.3% | 0.45% | 0.3% |
| Dec 2025 | 65.7% | 29.5% | 2.2% | 1.8% | 0.52% | 0.41% |
| Jan 2026 | 68.3% | 25% | 2.2% | 3.4% | 0.66% | 0.43% |
| Feb 2026 | 65.6% | 29.4% | 1.8% | 2.2% | 0.63% | 0.41% |
| Mar 2026 | 69.8% | 25.6% | 1.5% | 1.9% | 0.68% | 0.46% |
| Apr 2026 | 70.2% | 25.7% | 1.5% | 1.5% | 0.69% | 0.31% |
| May 2026 | 73.6% | 22% | 1.6% | 1.6% | 0.88% | 0.32% |
| Jun 2026 | 75.8% | 18.6% | 2% | 2% | 1.1% | 0.33% |
| Jul 2026 | 76.4% | 18.8% | 2.1% | 1.7% | 0.74% | 0.33% |
| Aug 2026 | 73.8% | 22.1% | 1.6% | 1.6% | 0.58% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 368K | +22.3% | -2.6 points | |
| 2, held 2nd | 22.1% | 110K | +48.6% | +3.3 points | |
| 3, held 3rd | 1.6% | 8.1K | 0% | -0.4 points | |
| 4, held 4th | 1.6% | 8.1K | +22.7% | -0.1 points | |
| 5, held 5th | 0.58% | 2.9K | 0% | -0.2 points | |
| 6, held 6th | 0.32% | 1.6K | +23.1% | 0 points |
1.
Vivera73.8%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share -2.6 points.
22.1%
Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +3.3 points.
3.
Gardein1.6%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Quorn1.6%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.1 points.
0.58%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.32%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Impossible Foods and its closest rivals
- Impossible Foods vs Vivera: compare search popularity
- Impossible Foods vs Beyond Meat: compare search popularity
- Impossible Foods vs Gardein: compare search popularity
- Impossible Foods vs Quorn: compare search popularity
- Compare Impossible Foods with any brand
How has branded search demand for Impossible Foods changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Impossible Foods worldwide rose from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Impossible Foods’ estimated Share of Search among plant based meat brands worldwide held steady, from 0.22% to 0.58%.
How did search popularity change for plant based meat brands worldwide in August 2026?
6 changes
In August 2026, Beyond Meat gained estimated Share of Search among plant based meat brands worldwide, from 18.8% to 22.1%.
In August 2026, Vivera lost estimated Share of Search among plant based meat brands worldwide, from 76.4% to 73.8%.
Estimated monthly branded searches for Impossible Foods worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
Estimated monthly branded searches for Gardein worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How is Impossible Foods measured?
Brandwave collects information about searches that people make online using Impossible Foods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- impossible beef
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Is Impossible Foods your brand?
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