Brandwave

Plant based meat brands:Which brands are most popular in search?

In August 2026, Vivera was the most searched among plant based meat brands worldwide, with an estimated 368K branded searches and 73.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vivera73.8%
  2. Beyond Meat22.1%
  3. Gardein1.6%
  4. Quorn1.6%
  5. Impossible Foods0.58%
  6. Linda McCartney0.32%

Follow plant based meat brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the plant based meat brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among plant based meat brands worldwide, by month

Share of Search by month for Vivera, Beyond Meat. The figures are in the table below the chart.

View monthly share of search table
MonthViveraBeyond MeatGardeinQuornImpossible FoodsLinda McCartney
Oct 202534.5%63.1%0.93%1.1%0.22%0.18%
Nov 202557%38.1%1.9%2.3%0.45%0.3%
Dec 202565.7%29.5%2.2%1.8%0.52%0.41%
Jan 202668.3%25%2.2%3.4%0.66%0.43%
Feb 202665.6%29.4%1.8%2.2%0.63%0.41%
Mar 202669.8%25.6%1.5%1.9%0.68%0.46%
Apr 202670.2%25.7%1.5%1.5%0.69%0.31%
May 202673.6%22%1.6%1.6%0.88%0.32%
Jun 202675.8%18.6%2%2%1.1%0.33%
Jul 202676.4%18.8%2.1%1.7%0.74%0.33%
Aug 202673.8%22.1%1.6%1.6%0.58%0.32%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Vivera

    73.8%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share -2.6 points.

  2. 2.Beyond Meat

    22.1%

    Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +3.3 points.

  3. 3.Gardein

    1.6%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Quorn

    1.6%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.1 points.

  5. 5.Impossible Foods

    0.58%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Linda McCartney

    0.32%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among plant based meat brands worldwide?

In August 2026, Vivera was the most searched among plant based meat brands worldwide, with an estimated 368K branded searches and 73.8% estimated Share of Search within this set. Beyond Meat is in 2nd place, 51.7 percentage points behind at 22.1% Share of Search.

Global plant based meat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vivera34.5% → 73.8%76.4%Jul 202634.5%Oct 20252nd → 1st
Beyond Meat63.1% → 22.1%63.1%Oct 202518.6%Jun 20261st → 2nd
Gardein0.93% → 1.6%2.2%Jan 20260.93%Oct 20254th → 3rd
Quorn1.1% → 1.6%3.4%Jan 20261.1%Oct 20253rd → 4th
Impossible Foods0.22% → 0.58%1.1%Jun 20260.22%Oct 20255th
Linda McCartney0.18% → 0.32%0.46%Mar 20260.18%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vivera’s estimated Share of Search among plant based meat brands worldwide increased from 34.5% to 73.8%.
  • Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant based meat brands worldwide decreased from 63.1% to 22.1%.
  • Across the 11 months ending August 2026, Gardein’s estimated Share of Search among plant based meat brands worldwide increased from 0.93% to 1.6%.
  • Across the 11 months ending August 2026, Vivera’s estimated Share of Search among plant based meat brands worldwide peaked at 76.4% in July 2026 and was lowest at 34.5% in October 2025.
  • Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant based meat brands worldwide peaked at 63.1% in October 2025 and was lowest at 18.6% in June 2026.
  • Across the 11 months ending August 2026, Gardein’s estimated Share of Search among plant based meat brands worldwide peaked at 2.2% in January 2026 and was lowest at 0.93% in October 2025.
  • Across the 11 months ending August 2026, Quorn’s estimated Share of Search among plant based meat brands worldwide peaked at 3.4% in January 2026 and was lowest at 1.1% in October 2025.
  • Across the 11 months ending August 2026, Vivera rose from 2nd to 1st among plant based meat brands worldwide.
  • Across the 11 months ending August 2026, Beyond Meat fell from 1st to 2nd among plant based meat brands worldwide.
  • Across the 11 months ending August 2026, Gardein rose from 4th to 3rd among plant based meat brands worldwide.
  • Across the 11 months ending August 2026, Quorn fell from 3rd to 4th among plant based meat brands worldwide.
  • Across the 11 months ending August 2026, Impossible Foods and Linda McCartney held steady: their estimated Share of Search among plant based meat brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for plant based meat brands worldwide in August 2026?

  1. In August 2026, Beyond Meat gained estimated Share of Search among plant based meat brands worldwide, from 18.8% to 22.1%.

  2. In August 2026, Vivera lost estimated Share of Search among plant based meat brands worldwide, from 76.4% to 73.8%.

  3. Estimated monthly branded searches for Impossible Foods worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Gardein worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free