Brandwave

How popular isLinda McCartney in search?

In August 2026, there were an estimated 1.6K branded searches for Linda McCartney worldwide which is down 15.8% over the last 11 months. Linda McCartney holds 0.32% estimated Share of Search among plant based meat brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vivera73.8%
  2. Beyond Meat22.1%
  3. Gardein1.6%
  4. Quorn1.6%
  5. Impossible Foods0.58%
  6. Linda McCartney0.32%
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Which plant based meat brands compete with Linda McCartney?

Linda McCartney against plant based meat brands worldwide, by month

Share of Search by month for Vivera, Beyond Meat, Linda McCartney. The figures are in the table below the chart.

View monthly share of search table
MonthViveraBeyond MeatGardeinQuornImpossible FoodsLinda McCartney
Oct 202534.5%63.1%0.93%1.1%0.22%0.18%
Nov 202557%38.1%1.9%2.3%0.45%0.3%
Dec 202565.7%29.5%2.2%1.8%0.52%0.41%
Jan 202668.3%25%2.2%3.4%0.66%0.43%
Feb 202665.6%29.4%1.8%2.2%0.63%0.41%
Mar 202669.8%25.6%1.5%1.9%0.68%0.46%
Apr 202670.2%25.7%1.5%1.5%0.69%0.31%
May 202673.6%22%1.6%1.6%0.88%0.32%
Jun 202675.8%18.6%2%2%1.1%0.33%
Jul 202676.4%18.8%2.1%1.7%0.74%0.33%
Aug 202673.8%22.1%1.6%1.6%0.58%0.32%
Sep 2026——————

  1. 1.Vivera

    73.8%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share -2.6 points.

  2. 2.Beyond Meat

    22.1%

    Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +3.3 points.

  3. 3.Gardein

    1.6%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Quorn

    1.6%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.1 points.

  5. 5.Impossible Foods

    0.58%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Linda McCartney

    0.32%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Linda McCartney and its closest rivals

How has branded search demand for Linda McCartney changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Linda McCartney worldwide fell from 1.9K to 1.6K.
  • Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among plant based meat brands worldwide held steady, from 0.18% to 0.32%.

How did search popularity change for plant based meat brands worldwide in August 2026?

  1. In August 2026, Beyond Meat gained estimated Share of Search among plant based meat brands worldwide, from 18.8% to 22.1%.

  2. In August 2026, Vivera lost estimated Share of Search among plant based meat brands worldwide, from 76.4% to 73.8%.

  3. Estimated monthly branded searches for Impossible Foods worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Gardein worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Linda McCartney compete?

Linda McCartney is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Veggie burger brands6th of 60.07%Show ranking
Sausage brands5th of 60.08%Show ranking
Plant based meat brands6th of 60.32%Shown above

How is Linda McCartney measured?

Brandwave collects information about searches that people make online using Linda McCartney’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • linda mccartney foods

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How the Brand Demand Index is measured

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