Brandwave

Sausage brands:Which brands are most popular in search?

In August 2026, Richmond was the most searched among sausage brands worldwide, with an estimated 1.8M branded searches and 97.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Richmond97.1%
  2. Heck2.1%
  3. Quorn0.43%
  4. Ginsters0.23%
  5. Linda McCartney0.08%
  6. Debbie & Andrew's<0.01%

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Share of SearchLeaderboard

Compare the sausage brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sausage brands worldwide, by month

Share of Search by month for Richmond, Heck. The figures are in the table below the chart.

View monthly share of search table
MonthRichmondHeckQuornGinstersLinda McCartneyDebbie & Andrew's
Oct 202596.3%2.6%0.64%0.35%0.1%<0.01%
Nov 202596.2%2.6%0.78%0.35%0.1%<0.01%
Dec 202595.7%3.2%0.64%0.35%0.15%<0.01%
Jan 202694%4.6%0.93%0.34%0.12%<0.01%
Feb 202696.3%2.6%0.64%0.35%0.12%<0.01%
Mar 202696.9%2.1%0.52%0.35%0.13%<0.01%
Apr 202697%2.1%0.43%0.35%0.08%<0.01%
May 202697.1%2.1%0.43%0.29%0.08%<0.01%
Jun 202696.4%2.6%0.52%0.35%0.08%<0.01%
Jul 202696.6%2.6%0.43%0.28%0.08%<0.01%
Aug 202697.1%2.1%0.43%0.23%0.08%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Richmond

    97.1%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +0.5 points.

  2. 2.Heck

    2.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Quorn

    0.43%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  4. 4.Ginsters

    0.23%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linda McCartney

    0.08%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Debbie & Andrew's

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sausage brands worldwide?

In August 2026, Richmond was the most searched among sausage brands worldwide, with an estimated 1.8M branded searches and 97.1% estimated Share of Search within this set. Heck is in 2nd place, 95 percentage points behind at 2.1% Share of Search.

Global sausage brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Richmond96.3% → 97.1%97.1%Aug 202694%Jan 20261st
Heck2.6% → 2.1%4.6%Jan 20262.1%Mar 20262nd
Quorn0.64% → 0.43%0.93%Jan 20260.43%Jul 20263rd
Ginsters0.35% → 0.23%0.35%Apr 20260.23%Aug 20264th
Linda McCartney0.1% → 0.08%0.15%Dec 20250.08%Jun 20265th
Debbie & Andrew's<0.01%<0.01%Feb 2026<0.01%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Richmond’s estimated Share of Search among sausage brands worldwide increased from 96.3% to 97.1%.
  • Across the 11 months ending August 2026, Richmond’s estimated Share of Search among sausage brands worldwide peaked at 97.1% in August 2026 and was lowest at 94% in January 2026.
  • Across the 11 months ending August 2026, Heck’s estimated Share of Search among sausage brands worldwide peaked at 4.6% in January 2026 and was lowest at 2.1% in March 2026.
  • Across the 11 months ending August 2026, Heck, Quorn, Ginsters, Linda McCartney and Debbie & Andrew's held steady: their estimated Share of Search among sausage brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sausage brands worldwide in August 2026?

  1. In August 2026, Richmond gained estimated Share of Search among sausage brands worldwide, from 96.6% to 97.1%.

  2. Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Heck worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

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