Brandwave

Heck vs Quorn:Which is more popular by branded search?

In August 2026, Heck had more branded searches than Quorn among sausage brands worldwide. Heck was estimated to have 40.5K branded searches compared to Quorn’s 8.1K, and held a 1.8% Share of Search versus Quorn’s 0.35%. These are worldwide searches for English-language branded terms.

Share of Search among sausage brands worldwide in August 2026Which is more popular in search, Heck or Quorn?
Heck1.8%40.5K searches
vs
Quorn0.35%8.1K searches

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Which is more popular in search, Heck or Quorn?

Compare the sausage brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Heck and Quorn among sausage brands worldwide, by month

Share of Search by month for Heck, Quorn. The figures are in the table below the chart.

View monthly share of search table
MonthRichmondLinda McCartneyHeckQuornGinstersDebbie & Andrew's
Oct 202579.5%17.5%2.2%0.53%0.29%<0.01%
Nov 202579.4%17.5%2.1%0.64%0.29%<0.01%
Dec 202572.8%24.1%2.4%0.48%0.26%<0.01%
Jan 202675.1%20.2%3.7%0.74%0.27%<0.01%
Feb 202673.2%24.1%2%0.48%0.26%<0.01%
Mar 202669.7%28.1%1.5%0.38%0.25%<0.01%
Apr 202680%17.6%1.8%0.35%0.29%<0.01%
May 202673.6%24.3%1.6%0.33%0.22%<0.01%
Jun 202676.6%20.6%2.1%0.41%0.28%<0.01%
Jul 202679.7%17.6%2.2%0.35%0.23%<0.01%
Aug 202680%17.7%1.8%0.35%0.19%<0.01%
Sep 2026——————

How has the Heck and Quorn comparison changed over the last 12 months?

  • Heck was ahead of Quorn in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Heck’s estimated Share of Search among sausage brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Quorn’s estimated Share of Search among sausage brands worldwide moved from 0.53% to 0.35%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

How did search popularity change for sausage brands worldwide in August 2026?

  1. Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  2. Estimated monthly branded searches for Heck worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Heck’s and Quorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heck

1 branded search term

  • heck

Quorn

1 branded search term

  • quorn mince

How the Brand Demand Index is measured

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