Brandwave

How popular isQuorn in search?

In August 2026, there were an estimated 8.1K branded searches for Quorn worldwide which is down 33.1% over the last 11 months. Quorn holds 0.35% estimated Share of Search among sausage brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Richmond80%
  2. Linda McCartney17.7%
  3. Heck1.8%
  4. Quorn0.35%
  5. Ginsters0.19%
  6. Debbie & Andrew's<0.01%
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Which sausage brands compete with Quorn?

Quorn against sausage brands worldwide, by month

Share of Search by month for Richmond, Linda McCartney, Quorn. The figures are in the table below the chart.

View monthly share of search table
MonthRichmondLinda McCartneyHeckQuornGinstersDebbie & Andrew's
Oct 202579.5%17.5%2.2%0.53%0.29%<0.01%
Nov 202579.4%17.5%2.1%0.64%0.29%<0.01%
Dec 202572.8%24.1%2.4%0.48%0.26%<0.01%
Jan 202675.1%20.2%3.7%0.74%0.27%<0.01%
Feb 202673.2%24.1%2%0.48%0.26%<0.01%
Mar 202669.7%28.1%1.5%0.38%0.25%<0.01%
Apr 202680%17.6%1.8%0.35%0.29%<0.01%
May 202673.6%24.3%1.6%0.33%0.22%<0.01%
Jun 202676.6%20.6%2.1%0.41%0.28%<0.01%
Jul 202679.7%17.6%2.2%0.35%0.23%<0.01%
Aug 202680%17.7%1.8%0.35%0.19%<0.01%
Sep 2026——————

  1. 1.Richmond

    80%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +0.4 points.

  2. 2.Linda McCartney

    17.7%

    Held 2nd. 404K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  3. 3.Heck

    1.8%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Quorn

    0.35%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Ginsters

    0.19%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Debbie & Andrew's

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Quorn and its closest rivals

Every comparison with Quorn

How has branded search demand for Quorn changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Quorn worldwide fell from 12.1K to 8.1K.
  • Across the 11 months ending August 2026, Quorn’s estimated Share of Search among sausage brands worldwide held steady, from 0.53% to 0.35%.

How did search popularity change for sausage brands worldwide in August 2026?

  1. Richmond’s estimated Share of Search among sausage brands worldwide has gained ground for 3 months in a row, from 73.6% to 80% in August 2026.

  2. Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Heck worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

Where does Quorn compete?

Quorn is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Veggie burger brands6th of 60.29%Show ranking
Sausage brands4th of 60.35%Shown above
Plant based meat brands6th of 60.89%Show ranking

How is Quorn measured?

Brandwave collects information about searches that people make online using Quorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • quorn mince

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How the Brand Demand Index is measured

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