Brandwave

MorningStar Farms vs Quorn:Which is searched more?

In September 2026, Quorn had more branded searches than MorningStar Farms among veggie burger brands worldwide. Quorn had about 9,900 branded searches, while MorningStar Farms had 8,100. Quorn made up 1.3% of all veggie burger brand searches we track, and MorningStar Farms accounted for 1.1%. These are worldwide searches for English-language branded terms.

Share of searches among veggie burger brands worldwide in September 2026Is MorningStar Farms or Quorn more popular in search?
MorningStar Farms1.1%8.1K searches
vs
Quorn1.3%9.9K searches

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Is MorningStar Farms or Quorn more popular in search?

Compare the veggie burger brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MorningStar Farms and Quorn among veggie burger brands worldwide, by month

Share of searches by month for Quorn, MorningStar Farms. The figures are in the table below the chart.

View monthly share of searches table
MonthViveraLinda McCartneyBeyond MeatBirds EyeRichmondImpossible FoodsDr. Praeger'sQuornMorningStar Farms
Oct 202526.8%14.8%49%4.4%1.3%1.8%0.59%0.88%0.59%
Nov 202536.1%20%24.1%13.2%1.7%1.7%0.97%1.5%0.79%
Dec 202540.2%27.1%18.1%8.1%2%1.6%0.88%1.1%0.88%
Jan 202640.8%27.5%14.9%8.2%2%2%1.3%2%1.1%
Feb 202637%30.5%16.6%9.1%1.8%1.8%1%1.2%1%
Mar 202635.7%36%13.1%8.8%1.7%1.8%0.96%0.96%0.96%
Apr 202644.1%24.3%16.2%8.9%1.8%1.9%0.97%0.97%0.97%
May 202641.1%33.8%12.3%6.8%1.7%1.6%0.91%0.91%0.91%
Jun 202643.8%29.4%10.8%7.2%1.8%2.1%1.2%1.2%2.6%
Jul 202647%26%11.6%7.7%1.9%1.7%1.5%1%1.5%
Aug 202646.9%25.8%14%6.3%1.9%1.4%1.3%1%1.3%
Sep 202648.5%26.7%9.8%8%1.9%1.5%1.3%1.3%1.1%

How has the MorningStar Farms and Quorn comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: MorningStar Farms took it in June 2026, Quorn took it in September 2026.
  • Across the 12 months ending September 2026, MorningStar Farms’ share of searches among veggie burger brands worldwide moved from 0.59% to 1.1%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Quorn’s share of searches among veggie burger brands worldwide moved from 0.88% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for veggie burger brands worldwide in September 2026?

2 changes
  1. MorningStar Farms’ share of searches among veggie burger brands worldwide has lost ground for 3 months in a row, from 2.6% to 1.1% in September 2026.

  2. In September 2026, Quorn rose from 9th to 8th among veggie burger brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MorningStar Farms’ and Quorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MorningStar Farms

1 branded search term

  • morningstar farms

Quorn

1 branded search term

  • quorn mince

How the Brand Demand Index is measured

Other head-to-heads among veggie burger brands

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