Brandwave

How popular isMorningStar Farms?

In September 2026, people searched for MorningStar Farms by name about 8,100 times worldwide, about the same as the previous year. These searches made up 1.1% of all global veggie burger brand searches, placing MorningStar Farms ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about veggie burger brands, MorningStar Farms appeared in all answers and was the third most recommended of the nine.

Search and AI answers in September 2026

MorningStar Farms is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. ViveraShare of searches 48.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Linda McCartneyShare of searches 26.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Beyond MeatShare of searches 9.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Birds EyeShare of searches 8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. MorningStar FarmsShare of searches 1.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

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Top veggie burger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MorningStar Farms appeared in all four answers. MorningStar Farms is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dr. Praeger's1st
  2. Beyond Meat2nd
  3. MorningStar Farms3rd
  4. Impossible Foods4th
  5. Vivera–
  6. Linda McCartney–
  7. Birds Eye–
  8. Richmond–
  9. Quorn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dr. Praeger's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • MorningStar Farms4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Beyond Meat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Impossible Foods2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vivera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Linda McCartney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Birds Eye0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Richmond0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quorn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about veggie burger brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which veggie burger brands compete with MorningStar Farms?

MorningStar Farms against veggie burger brands worldwide, by month

Share of searches by month for Vivera, Linda McCartney, Beyond Meat, Birds Eye, MorningStar Farms. The figures are in the table below the chart.

View monthly share of searches table
MonthViveraLinda McCartneyBeyond MeatBirds EyeRichmondImpossible FoodsDr. Praeger'sQuornMorningStar Farms
Oct 202526.8%14.8%49%4.4%1.3%1.8%0.59%0.88%0.59%
Nov 202536.1%20%24.1%13.2%1.7%1.7%0.97%1.5%0.79%
Dec 202540.2%27.1%18.1%8.1%2%1.6%0.88%1.1%0.88%
Jan 202640.8%27.5%14.9%8.2%2%2%1.3%2%1.1%
Feb 202637%30.5%16.6%9.1%1.8%1.8%1%1.2%1%
Mar 202635.7%36%13.1%8.8%1.7%1.8%0.96%0.96%0.96%
Apr 202644.1%24.3%16.2%8.9%1.8%1.9%0.97%0.97%0.97%
May 202641.1%33.8%12.3%6.8%1.7%1.6%0.91%0.91%0.91%
Jun 202643.8%29.4%10.8%7.2%1.8%2.1%1.2%1.2%2.6%
Jul 202647%26%11.6%7.7%1.9%1.7%1.5%1%1.5%
Aug 202646.9%25.8%14%6.3%1.9%1.4%1.3%1%1.3%
Sep 202648.5%26.7%9.8%8%1.9%1.5%1.3%1.3%1.1%

  1. 1.Vivera

    48.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Linda McCartney

    26.7%

    Held 2nd. 203K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Beyond Meat

    9.8%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -4.3 points.

  4. 4.Birds Eye

    8%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Richmond

    1.9%

    Held 5th. 14.4K estimated branded searches, -3.1% vs prior month. Share 0 points.

  6. 6.Impossible Foods

    1.5%

    Held 6th. 11K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Dr. Praeger's

    1.3%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Quorn

    1.3%

    Moved from 9th to 8th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  9. 9.MorningStar Farms

    1.1%

    Moved from 8th to 9th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between MorningStar Farms and its closest rivals

Every comparison with MorningStar Farms

10 comparisons

How has branded search demand for MorningStar Farms changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MorningStar Farms worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, MorningStar Farms’ share of searches among veggie burger brands worldwide peaked at 2.6% in June 2026 and was lowest at 0.59% in October 2025.

How did search popularity change for veggie burger brands worldwide in September 2026?

6 changes

  1. In September 2026, Birds Eye gained share of searches among veggie burger brands worldwide, from 6.3% to 8%.

  2. In September 2026, Vivera gained share of searches among veggie burger brands worldwide, from 46.9% to 48.5%.

  3. In September 2026, Linda McCartney gained share of searches among veggie burger brands worldwide, from 25.8% to 26.7%.

  4. In September 2026, Beyond Meat lost share of searches among veggie burger brands worldwide, from 14% to 9.8%.

  5. MorningStar Farms’ share of searches among veggie burger brands worldwide has lost ground for 3 months in a row, from 2.6% to 1.1% in September 2026.

  6. In September 2026, Quorn rose from 9th to 8th among veggie burger brands worldwide.

How are MorningStar Farms’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MorningStar Farms’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • morningstar farms

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How the Brand Demand Index is measured

Where does MorningStar Farms compete?

MorningStar Farms is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Veggie burger brands9th of 91.1%Shown above
Plant based meat brands7th of 81.2%Show ranking
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