Daring vs MorningStar Farms:Which is more popular?
In September 2026, MorningStar Farms had more branded searches than Daring among plant based meat brands worldwide. MorningStar Farms had about 8,100 branded searches, while Daring had 5,400. MorningStar Farms made up 1.2% of all plant based meat brand searches we track, and Daring accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about plant based meat brands, MorningStar Farms appeared in all five answers and Daring in two. MorningStar Farms was mentioned before Daring in three out of four answers.
Who do people search for more?
MorningStar Farms, about 50% more searches than Daring
Who does AI mention more?
MorningStar Farms, mentioned in every answer we collected
Who does AI recommend more?
MorningStar Farms, named ahead of Daring in 3 of 4 answers
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Top plant based meat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MorningStar Farms appeared in all five answers. Daring was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MorningStar Farms was listed before Daring in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MorningStar Farms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beyond Meat4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Impossible Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gardein4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Daring2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vivera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linda McCartney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant based meat brands
5 answers
Asked ChatGPT
“Which plant based meat brand should I buy?”
Asked ChatGPT
“What are the best plant based meat brands?”
Asked ChatGPT
“What's the best plant based meat brand for meat free meals?”
Searched Google, AI Overview
“plant based burgers”
Searched Google, AI Overview
“plant based chicken”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Daring or MorningStar Farms more popular in search?
This chart shows how often people search Google for Daring and MorningStar Farms by name. Each line represents a brand's share of searches for all eight plant based meat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for MorningStar Farms, Daring. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivera | Linda McCartney | Beyond Meat | Impossible Foods | Quorn | Gardein | MorningStar Farms | Daring |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 15.6% | 51.6% | 1.9% | 0.93% | 0.76% | 0.62% | 0.41% |
| Nov 2025 | 42% | 23.2% | 28% | 2% | 1.7% | 1.4% | 0.92% | 0.75% |
| Dec 2025 | 44.3% | 29.8% | 19.8% | 1.8% | 1.2% | 1.5% | 0.97% | 0.65% |
| Jan 2026 | 45.1% | 30.4% | 16.5% | 2.2% | 2.2% | 1.5% | 1.2% | 0.81% |
| Feb 2026 | 41.2% | 33.9% | 18.5% | 2.1% | 1.4% | 1.1% | 1.1% | 0.74% |
| Mar 2026 | 39.8% | 40% | 14.6% | 2% | 1.1% | 0.88% | 1.1% | 0.58% |
| Apr 2026 | 49% | 27% | 18% | 2.1% | 1.1% | 1.1% | 1.1% | 0.72% |
| May 2026 | 44.6% | 36.7% | 13.3% | 1.7% | 0.98% | 0.98% | 0.98% | 0.65% |
| Jun 2026 | 47.8% | 32.1% | 11.7% | 2.3% | 1.3% | 1.3% | 2.9% | 0.7% |
| Jul 2026 | 51.8% | 28.6% | 12.7% | 1.9% | 1.1% | 1.4% | 1.7% | 0.76% |
| Aug 2026 | 50.9% | 28% | 15.2% | 1.5% | 1.1% | 1.1% | 1.4% | 0.75% |
| Sep 2026 | 53.6% | 29.5% | 10.8% | 1.6% | 1.4% | 1.2% | 1.2% | 0.79% |
How has the Daring and MorningStar Farms comparison changed over the last 12 months?
3 findings
- MorningStar Farms was ahead of Daring in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daring’s share of searches among plant based meat brands worldwide moved from 0.41% to 0.79%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, MorningStar Farms’ share of searches among plant based meat brands worldwide moved from 0.62% to 1.2%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for plant based meat brands worldwide in September 2026?
1 change
MorningStar Farms’ share of searches among plant based meat brands worldwide has lost ground for 3 months in a row, from 2.9% to 1.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Daring’s and MorningStar Farms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daring
1 branded search term
- daring foods
MorningStar Farms
1 branded search term
- morningstar farms
Other head-to-heads among plant based meat brands
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