How popular isMorningStar Farms?
In September 2026, people searched for MorningStar Farms by name about 8,100 times worldwide, about the same as the previous year. These searches made up 1.2% of all global plant based meat brand searches, placing MorningStar Farms seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about plant based meat brands, MorningStar Farms appeared in all answers and was the fourth most recommended of the eight.
MorningStar Farms is the seventh most searched of 8 competitors and the fourth most recommended in AI answers.
ViveraShare of searches 53.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Linda McCartneyShare of searches 29.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Beyond MeatShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Impossible FoodsShare of searches 1.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd- MorningStar FarmsShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
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Top plant based meat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MorningStar Farms appeared in all five answers. MorningStar Farms is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MorningStar Farms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Beyond Meat4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Impossible Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gardein4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Daring2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vivera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Linda McCartney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant based meat brands
5 answers
Asked ChatGPT
“Which plant based meat brand should I buy?”
Asked ChatGPT
“What are the best plant based meat brands?”
Asked ChatGPT
“What's the best plant based meat brand for meat free meals?”
Searched Google, AI Overview
“plant based burgers”
Searched Google, AI Overview
“plant based chicken”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which plant based meat brands compete with MorningStar Farms?
Share of searches by month for Vivera, Linda McCartney, Beyond Meat, MorningStar Farms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivera | Linda McCartney | Beyond Meat | Impossible Foods | Quorn | Gardein | MorningStar Farms | Daring |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 15.6% | 51.6% | 1.9% | 0.93% | 0.76% | 0.62% | 0.41% |
| Nov 2025 | 42% | 23.2% | 28% | 2% | 1.7% | 1.4% | 0.92% | 0.75% |
| Dec 2025 | 44.3% | 29.8% | 19.8% | 1.8% | 1.2% | 1.5% | 0.97% | 0.65% |
| Jan 2026 | 45.1% | 30.4% | 16.5% | 2.2% | 2.2% | 1.5% | 1.2% | 0.81% |
| Feb 2026 | 41.2% | 33.9% | 18.5% | 2.1% | 1.4% | 1.1% | 1.1% | 0.74% |
| Mar 2026 | 39.8% | 40% | 14.6% | 2% | 1.1% | 0.88% | 1.1% | 0.58% |
| Apr 2026 | 49% | 27% | 18% | 2.1% | 1.1% | 1.1% | 1.1% | 0.72% |
| May 2026 | 44.6% | 36.7% | 13.3% | 1.7% | 0.98% | 0.98% | 0.98% | 0.65% |
| Jun 2026 | 47.8% | 32.1% | 11.7% | 2.3% | 1.3% | 1.3% | 2.9% | 0.7% |
| Jul 2026 | 51.8% | 28.6% | 12.7% | 1.9% | 1.1% | 1.4% | 1.7% | 0.76% |
| Aug 2026 | 50.9% | 28% | 15.2% | 1.5% | 1.1% | 1.1% | 1.4% | 0.75% |
| Sep 2026 | 53.6% | 29.5% | 10.8% | 1.6% | 1.4% | 1.2% | 1.2% | 0.79% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 368K | 0% | +2.7 points | |
| 2, held 2nd | 29.5% | 203K | 0% | +1.5 points | |
| 3, held 3rd | 10.8% | 74K | -32.7% | -4.4 points | |
| 4, held 4th | 1.6% | 11K | 0% | +0.1 points | |
| 5, moved from 7th to 5th | 1.4% | 9.9K | +22.2% | +0.3 pointsmoved from 7th to 5th | |
| 6, held 6th | 1.2% | 8.1K | 0% | +0.1 points | |
| 7, moved from 5th to 7th | 1.2% | 8.1K | -18.2% | -0.2 pointsmoved from 5th to 7th | |
| 8, held 8th | 0.79% | 5.4K | 0% | 0 points |
1.
Vivera53.6%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.7 points.
29.5%
Held 2nd. 203K estimated branded searches, 0% vs prior month. Share +1.5 points.
10.8%
Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -4.4 points.
1.6%
Held 4th. 11K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Quorn1.4%
Moved from 7th to 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
6.
Gardein1.2%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.2%
Moved from 5th to 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.Daring
0.79%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between MorningStar Farms and its closest rivals
Every comparison with MorningStar Farms
10 comparisons
- Beyond Meat vs MorningStar Farms
- Birds Eye vs MorningStar Farms
- Dr. Praeger's vs MorningStar Farms
- Gardein vs MorningStar Farms
- Impossible Foods vs MorningStar Farms
- Linda McCartney vs MorningStar Farms
- MorningStar Farms vs Quorn
- MorningStar Farms vs Richmond
- MorningStar Farms vs Vivera
- Daring vs MorningStar Farms
How has branded search demand for MorningStar Farms changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MorningStar Farms worldwide held steady at 8.1K.
- Across the 12 months ending September 2026, MorningStar Farms’ share of searches among plant based meat brands worldwide increased from 0.62% to 1.2%.
- Across the 12 months ending September 2026, MorningStar Farms’ share of searches among plant based meat brands worldwide peaked at 2.9% in June 2026 and was lowest at 0.62% in October 2025.
How did search popularity change for plant based meat brands worldwide in September 2026?
6 changes
In September 2026, Vivera gained share of searches among plant based meat brands worldwide, from 50.9% to 53.6%.
In September 2026, Linda McCartney gained share of searches among plant based meat brands worldwide, from 28% to 29.5%.
In September 2026, Beyond Meat lost share of searches among plant based meat brands worldwide, from 15.2% to 10.8%.
MorningStar Farms’ share of searches among plant based meat brands worldwide has lost ground for 3 months in a row, from 2.9% to 1.2% in September 2026.
In September 2026, Quorn rose from 7th to 5th among plant based meat brands worldwide.
Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 12 measured months, from 24.6K to 11K in September 2026.
How are MorningStar Farms’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using MorningStar Farms’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- morningstar farms
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Where does MorningStar Farms compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Veggie burger brands | 9th of 9 | 1.1% | Show ranking |
| Plant based meat brands | 7th of 8 | 1.2% | Shown above |
Is MorningStar Farms your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.