Impossible Foods vs MorningStar Farms:Which is searched more?

Name: Impossible Foods vs MorningStar Farms: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Impossible Foods had more branded searches than MorningStar Farms among veggie burger brands worldwide. Impossible Foods had about 11,000 branded searches, while MorningStar Farms had 8,100. Impossible Foods made up 1.5% of all veggie burger brand searches we track, and MorningStar Farms accounted for 1.1%. These are worldwide searches for English-language branded terms.

Share of searches among veggie burger brands worldwide in September 2026Is Impossible Foods or MorningStar Farms more popular in search?

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Is Impossible Foods or MorningStar Farms more popular in search?

Compare the veggie burger brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Impossible Foods and MorningStar Farms among veggie burger brands worldwide, by month

Month	Vivera	Linda McCartney	Beyond Meat	Birds Eye	Richmond	Impossible Foods	Dr. Praeger's	Quorn	MorningStar Farms
Oct 2025	26.8%	14.8%	49%	4.4%	1.3%	1.8%	0.59%	0.88%	0.59%
Nov 2025	36.1%	20%	24.1%	13.2%	1.7%	1.7%	0.97%	1.5%	0.79%
Dec 2025	40.2%	27.1%	18.1%	8.1%	2%	1.6%	0.88%	1.1%	0.88%
Jan 2026	40.8%	27.5%	14.9%	8.2%	2%	2%	1.3%	2%	1.1%
Feb 2026	37%	30.5%	16.6%	9.1%	1.8%	1.8%	1%	1.2%	1%
Mar 2026	35.7%	36%	13.1%	8.8%	1.7%	1.8%	0.96%	0.96%	0.96%
Apr 2026	44.1%	24.3%	16.2%	8.9%	1.8%	1.9%	0.97%	0.97%	0.97%
May 2026	41.1%	33.8%	12.3%	6.8%	1.7%	1.6%	0.91%	0.91%	0.91%
Jun 2026	43.8%	29.4%	10.8%	7.2%	1.8%	2.1%	1.2%	1.2%	2.6%
Jul 2026	47%	26%	11.6%	7.7%	1.9%	1.7%	1.5%	1%	1.5%
Aug 2026	46.9%	25.8%	14%	6.3%	1.9%	1.4%	1.3%	1%	1.3%
Sep 2026	48.5%	26.7%	9.8%	8%	1.9%	1.5%	1.3%	1.3%	1.1%

How has the Impossible Foods and MorningStar Farms comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: MorningStar Farms took it in June 2026, Impossible Foods took it in July 2026.
Across the 12 months ending September 2026, Impossible Foods’ share of searches among veggie burger brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 24.6K to 11K.
Across the 12 months ending September 2026, MorningStar Farms’ share of searches among veggie burger brands worldwide moved from 0.59% to 1.1%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for veggie burger brands worldwide in September 2026?

2 changes

MorningStar Farms’ share of searches among veggie burger brands worldwide has lost ground for 3 months in a row, from 2.6% to 1.1% in September 2026.
Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 12 measured months, from 24.6K to 11K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Impossible Foods’ and MorningStar Farms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.