Brandwave

How popular isImpossible Foods?

In September 2026, people searched for Impossible Foods by name about 11,000 times worldwide, a 55.3% decrease from the previous year. These searches made up 1.5% of all global veggie burger brand searches, placing Impossible Foods sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about veggie burger brands, Impossible Foods appeared in two of the four answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Impossible Foods is the sixth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. ViveraShare of searches 48.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Linda McCartneyShare of searches 26.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Beyond MeatShare of searches 9.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Birds EyeShare of searches 8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Impossible FoodsShare of searches 1.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top veggie burger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Impossible Foods was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Impossible Foods is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dr. Praeger's1st
  2. Beyond Meat2nd
  3. MorningStar Farms3rd
  4. Impossible Foods4th
  5. Vivera–
  6. Linda McCartney–
  7. Birds Eye–
  8. Richmond–
  9. Quorn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dr. Praeger's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • MorningStar Farms4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Beyond Meat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Impossible Foods2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vivera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Linda McCartney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Birds Eye0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Richmond0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quorn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about veggie burger brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which veggie burger brands compete with Impossible Foods?

Impossible Foods against veggie burger brands worldwide, by month

Share of searches by month for Vivera, Linda McCartney, Beyond Meat, Birds Eye, Impossible Foods. The figures are in the table below the chart.

View monthly share of searches table
MonthViveraLinda McCartneyBeyond MeatBirds EyeRichmondImpossible FoodsDr. Praeger'sQuornMorningStar Farms
Oct 202526.8%14.8%49%4.4%1.3%1.8%0.59%0.88%0.59%
Nov 202536.1%20%24.1%13.2%1.7%1.7%0.97%1.5%0.79%
Dec 202540.2%27.1%18.1%8.1%2%1.6%0.88%1.1%0.88%
Jan 202640.8%27.5%14.9%8.2%2%2%1.3%2%1.1%
Feb 202637%30.5%16.6%9.1%1.8%1.8%1%1.2%1%
Mar 202635.7%36%13.1%8.8%1.7%1.8%0.96%0.96%0.96%
Apr 202644.1%24.3%16.2%8.9%1.8%1.9%0.97%0.97%0.97%
May 202641.1%33.8%12.3%6.8%1.7%1.6%0.91%0.91%0.91%
Jun 202643.8%29.4%10.8%7.2%1.8%2.1%1.2%1.2%2.6%
Jul 202647%26%11.6%7.7%1.9%1.7%1.5%1%1.5%
Aug 202646.9%25.8%14%6.3%1.9%1.4%1.3%1%1.3%
Sep 202648.5%26.7%9.8%8%1.9%1.5%1.3%1.3%1.1%

  1. 1.Vivera

    48.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Linda McCartney

    26.7%

    Held 2nd. 203K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Beyond Meat

    9.8%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -4.3 points.

  4. 4.Birds Eye

    8%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Richmond

    1.9%

    Held 5th. 14.4K estimated branded searches, -3.1% vs prior month. Share 0 points.

  6. 6.Impossible Foods

    1.5%

    Held 6th. 11K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Dr. Praeger's

    1.3%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Quorn

    1.3%

    Moved from 9th to 8th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  9. 9.MorningStar Farms

    1.1%

    Moved from 8th to 9th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Impossible Foods and its closest rivals

Every comparison with Impossible Foods

10 comparisons

How has branded search demand for Impossible Foods changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Impossible Foods worldwide fell from 24.6K to 11K.
  • Across the 12 months ending September 2026, Impossible Foods fell from 5th to 6th among veggie burger brands worldwide.

How did search popularity change for veggie burger brands worldwide in September 2026?

6 changes

  1. In September 2026, Birds Eye gained share of searches among veggie burger brands worldwide, from 6.3% to 8%.

  2. In September 2026, Vivera gained share of searches among veggie burger brands worldwide, from 46.9% to 48.5%.

  3. In September 2026, Linda McCartney gained share of searches among veggie burger brands worldwide, from 25.8% to 26.7%.

  4. In September 2026, Beyond Meat lost share of searches among veggie burger brands worldwide, from 14% to 9.8%.

  5. MorningStar Farms’ share of searches among veggie burger brands worldwide has lost ground for 3 months in a row, from 2.6% to 1.1% in September 2026.

  6. In September 2026, Quorn rose from 9th to 8th among veggie burger brands worldwide.

How are Impossible Foods’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Impossible Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • impossible beef
  • impossible foods

Do you work for Impossible Foods? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Impossible Foods compete?

Impossible Foods is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Veggie burger brands6th of 91.5%Shown above
Plant based meat brands4th of 81.6%Show ranking
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Is Impossible Foods your brand?

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