Impossible Foods vs Vivera:Which is more popular by branded search?
In August 2026, Vivera had more branded searches than Impossible Foods among plant based meat brands worldwide. Vivera was estimated to have 368K branded searches compared to Impossible Foods’ 2.9K, and held a 73.8% Share of Search versus Impossible Foods’ 0.58%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Impossible Foods or Vivera?
Compare the plant based meat brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vivera, Impossible Foods. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivera | Beyond Meat | Gardein | Quorn | Impossible Foods | Linda McCartney |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 63.1% | 0.93% | 1.1% | 0.22% | 0.18% |
| Nov 2025 | 57% | 38.1% | 1.9% | 2.3% | 0.45% | 0.3% |
| Dec 2025 | 65.7% | 29.5% | 2.2% | 1.8% | 0.52% | 0.41% |
| Jan 2026 | 68.3% | 25% | 2.2% | 3.4% | 0.66% | 0.43% |
| Feb 2026 | 65.6% | 29.4% | 1.8% | 2.2% | 0.63% | 0.41% |
| Mar 2026 | 69.8% | 25.6% | 1.5% | 1.9% | 0.68% | 0.46% |
| Apr 2026 | 70.2% | 25.7% | 1.5% | 1.5% | 0.69% | 0.31% |
| May 2026 | 73.6% | 22% | 1.6% | 1.6% | 0.88% | 0.32% |
| Jun 2026 | 75.8% | 18.6% | 2% | 2% | 1.1% | 0.33% |
| Jul 2026 | 76.4% | 18.8% | 2.1% | 1.7% | 0.74% | 0.33% |
| Aug 2026 | 73.8% | 22.1% | 1.6% | 1.6% | 0.58% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Impossible Foods and Vivera comparison changed over the last 12 months?
3 findings
- Vivera was ahead of Impossible Foods in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Impossible Foods’ estimated Share of Search among plant based meat brands worldwide moved from 0.22% to 0.58%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Vivera’s estimated Share of Search among plant based meat brands worldwide moved from 34.5% to 73.8%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for plant based meat brands worldwide in August 2026?
2 changes
In August 2026, Vivera lost estimated Share of Search among plant based meat brands worldwide, from 76.4% to 73.8%.
Estimated monthly branded searches for Impossible Foods worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Impossible Foods’ and Vivera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Impossible Foods
1 branded search term
- impossible beef
Vivera
1 branded search term
- vivera
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.