Impossible Foods vs Quorn:Which is more popular by branded search?
In August 2026, Impossible Foods had more branded searches than Quorn among plant based meat brands worldwide. Impossible Foods was estimated to have 11K branded searches compared to Quorn’s 8.1K, and held a 1.2% Share of Search versus Quorn’s 0.89%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Impossible Foods or Quorn?
Compare the plant based meat brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Impossible Foods, Quorn. The figures are in the table below the chart.
View monthly share of search table
| Month | Linda McCartney | Vivera | Beyond Meat | Impossible Foods | Gardein | Quorn |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 24.7% | 45.1% | 1.6% | 0.66% | 0.81% |
| Nov 2025 | 38.1% | 34.6% | 23.1% | 1.7% | 1.1% | 1.4% |
| Dec 2025 | 46.4% | 34.6% | 15.5% | 1.4% | 1.1% | 0.93% |
| Jan 2026 | 47.3% | 35.2% | 12.9% | 1.8% | 1.2% | 1.7% |
| Feb 2026 | 51.3% | 31.3% | 14% | 1.6% | 0.84% | 1% |
| Mar 2026 | 57.8% | 28.8% | 10.6% | 1.4% | 0.63% | 0.77% |
| Apr 2026 | 43% | 39.2% | 14.4% | 1.7% | 0.86% | 0.86% |
| May 2026 | 54.3% | 33.1% | 9.9% | 1.3% | 0.73% | 0.73% |
| Jun 2026 | 49.9% | 37.2% | 9.1% | 1.8% | 1% | 1% |
| Jul 2026 | 45.3% | 41.1% | 10.1% | 1.5% | 1.1% | 0.9% |
| Aug 2026 | 44.4% | 40.5% | 12.1% | 1.2% | 0.89% | 0.89% |
| Sep 2026 | — | — | — | — | — | — |
How has the Impossible Foods and Quorn comparison changed over the last 12 months?
3 findings
- Impossible Foods was ahead of Quorn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Impossible Foods’ estimated Share of Search among plant based meat brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 24.6K to 11K.
- Across the 11 months ending August 2026, Quorn’s estimated Share of Search among plant based meat brands worldwide moved from 0.81% to 0.89%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for plant based meat brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 11 measured months, from 24.6K to 11K in August 2026.
Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Impossible Foods’ and Quorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Impossible Foods
2 branded search terms
- impossible beef
- impossible foods
Quorn
1 branded search term
- quorn mince
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.