Daring vs Impossible Foods:Which is searched more?
In September 2026, Impossible Foods had more branded searches than Daring among plant based meat brands worldwide. Impossible Foods had about 11,000 branded searches, while Daring had 5,400. Impossible Foods made up 1.6% of all plant based meat brand searches we track, and Daring accounted for 0.79%. These are worldwide searches for English-language branded terms.
Follow Daring vs Impossible Foods and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Daring or Impossible Foods more popular in search?
Compare the plant based meat brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Impossible Foods, Daring. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivera | Linda McCartney | Beyond Meat | Impossible Foods | Quorn | Gardein | MorningStar Farms | Daring |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 15.6% | 51.6% | 1.9% | 0.93% | 0.76% | 0.62% | 0.41% |
| Nov 2025 | 42% | 23.2% | 28% | 2% | 1.7% | 1.4% | 0.92% | 0.75% |
| Dec 2025 | 44.3% | 29.8% | 19.8% | 1.8% | 1.2% | 1.5% | 0.97% | 0.65% |
| Jan 2026 | 45.1% | 30.4% | 16.5% | 2.2% | 2.2% | 1.5% | 1.2% | 0.81% |
| Feb 2026 | 41.2% | 33.9% | 18.5% | 2.1% | 1.4% | 1.1% | 1.1% | 0.74% |
| Mar 2026 | 39.8% | 40% | 14.6% | 2% | 1.1% | 0.88% | 1.1% | 0.58% |
| Apr 2026 | 49% | 27% | 18% | 2.1% | 1.1% | 1.1% | 1.1% | 0.72% |
| May 2026 | 44.6% | 36.7% | 13.3% | 1.7% | 0.98% | 0.98% | 0.98% | 0.65% |
| Jun 2026 | 47.8% | 32.1% | 11.7% | 2.3% | 1.3% | 1.3% | 2.9% | 0.7% |
| Jul 2026 | 51.8% | 28.6% | 12.7% | 1.9% | 1.1% | 1.4% | 1.7% | 0.76% |
| Aug 2026 | 50.9% | 28% | 15.2% | 1.5% | 1.1% | 1.1% | 1.4% | 0.75% |
| Sep 2026 | 53.6% | 29.5% | 10.8% | 1.6% | 1.4% | 1.2% | 1.2% | 0.79% |
How has the Daring and Impossible Foods comparison changed over the last 12 months?
3 findings
- Impossible Foods was ahead of Daring in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daring’s share of searches among plant based meat brands worldwide moved from 0.41% to 0.79%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Impossible Foods’ share of searches among plant based meat brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 24.6K to 11K.
How did search popularity change for plant based meat brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 12 measured months, from 24.6K to 11K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Daring’s and Impossible Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daring
1 branded search term
- daring foods
Impossible Foods
2 branded search terms
- impossible beef
- impossible foods
Other head-to-heads among plant based meat brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.