Brandwave

Beyond Meat vs Vivera:Which is more popular by branded search?

In August 2026, Vivera had more branded searches than Beyond Meat among plant based meat brands worldwide. Vivera was estimated to have 368K branded searches compared to Beyond Meat’s 110K, and held a 73.8% Share of Search versus Beyond Meat’s 22.1%. These are worldwide searches for English-language branded terms.

Share of Search among plant based meat brands worldwide in August 2026Which is more popular in search, Beyond Meat or Vivera?
Beyond Meat22.1%110K searches
vs
Vivera73.8%368K searches

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Which is more popular in search, Beyond Meat or Vivera?

Compare the plant based meat brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beyond Meat and Vivera among plant based meat brands worldwide, by month

Share of Search by month for Vivera, Beyond Meat. The figures are in the table below the chart.

View monthly share of search table
MonthViveraBeyond MeatGardeinQuornImpossible FoodsLinda McCartney
Oct 202534.5%63.1%0.93%1.1%0.22%0.18%
Nov 202557%38.1%1.9%2.3%0.45%0.3%
Dec 202565.7%29.5%2.2%1.8%0.52%0.41%
Jan 202668.3%25%2.2%3.4%0.66%0.43%
Feb 202665.6%29.4%1.8%2.2%0.63%0.41%
Mar 202669.8%25.6%1.5%1.9%0.68%0.46%
Apr 202670.2%25.7%1.5%1.5%0.69%0.31%
May 202673.6%22%1.6%1.6%0.88%0.32%
Jun 202675.8%18.6%2%2%1.1%0.33%
Jul 202676.4%18.8%2.1%1.7%0.74%0.33%
Aug 202673.8%22.1%1.6%1.6%0.58%0.32%
Sep 2026——————

How has the Beyond Meat and Vivera comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Vivera took it in November 2025.
  • Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant based meat brands worldwide moved from 63.1% to 22.1%, and its estimated monthly branded searches moved from 673K to 110K.
  • Across the 11 months ending August 2026, Vivera’s estimated Share of Search among plant based meat brands worldwide moved from 34.5% to 73.8%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for plant based meat brands worldwide in August 2026?

  1. In August 2026, Beyond Meat gained estimated Share of Search among plant based meat brands worldwide, from 18.8% to 22.1%.

  2. In August 2026, Vivera lost estimated Share of Search among plant based meat brands worldwide, from 76.4% to 73.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Beyond Meat’s and Vivera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beyond Meat

1 branded search term

  • beyond meat

Vivera

1 branded search term

  • vivera

How the Brand Demand Index is measured

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