Impossible Foods vs Richmond:Which is more popular?
In September 2026, Richmond had more branded searches than Impossible Foods among veggie burger brands worldwide. Richmond had about 14,400 branded searches, while Impossible Foods had 11,000. Richmond made up 1.9% of all veggie burger brand searches we track, and Impossible Foods accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about veggie burger brands, Impossible Foods appeared in two of the four answers and Richmond in none.
Who do people search for more?
Richmond, about 31% more searches than Impossible Foods
Who does AI mention more?
Impossible Foods, mentioned in 2 of 4 answers, Richmond in 0
Who does AI recommend more?
Impossible Foods, the only one of the two named
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Top veggie burger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Impossible Foods was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Richmond did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dr. Praeger's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- MorningStar Farms4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Beyond Meat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Impossible Foods2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vivera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Linda McCartney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Birds Eye0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Richmond0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quorn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about veggie burger brands
4 answers
Asked ChatGPT
“Which veggie burger brand should I buy?”
Asked ChatGPT
“What are the best veggie burger brands?”
Asked ChatGPT
“What's the best veggie burger brand for quick weeknight meals?”
Searched Google, AI Overview
“best veggie burgers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plant based burgers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Impossible Foods or Richmond more popular in search?
This chart shows how often people search Google for Impossible Foods and Richmond by name. Each line represents a brand's share of searches for all nine veggie burger brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Richmond, Impossible Foods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivera | Linda McCartney | Beyond Meat | Birds Eye | Richmond | Impossible Foods | Dr. Praeger's | Quorn | MorningStar Farms |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 14.8% | 49% | 4.4% | 1.3% | 1.8% | 0.59% | 0.88% | 0.59% |
| Nov 2025 | 36.1% | 20% | 24.1% | 13.2% | 1.7% | 1.7% | 0.97% | 1.5% | 0.79% |
| Dec 2025 | 40.2% | 27.1% | 18.1% | 8.1% | 2% | 1.6% | 0.88% | 1.1% | 0.88% |
| Jan 2026 | 40.8% | 27.5% | 14.9% | 8.2% | 2% | 2% | 1.3% | 2% | 1.1% |
| Feb 2026 | 37% | 30.5% | 16.6% | 9.1% | 1.8% | 1.8% | 1% | 1.2% | 1% |
| Mar 2026 | 35.7% | 36% | 13.1% | 8.8% | 1.7% | 1.8% | 0.96% | 0.96% | 0.96% |
| Apr 2026 | 44.1% | 24.3% | 16.2% | 8.9% | 1.8% | 1.9% | 0.97% | 0.97% | 0.97% |
| May 2026 | 41.1% | 33.8% | 12.3% | 6.8% | 1.7% | 1.6% | 0.91% | 0.91% | 0.91% |
| Jun 2026 | 43.8% | 29.4% | 10.8% | 7.2% | 1.8% | 2.1% | 1.2% | 1.2% | 2.6% |
| Jul 2026 | 47% | 26% | 11.6% | 7.7% | 1.9% | 1.7% | 1.5% | 1% | 1.5% |
| Aug 2026 | 46.9% | 25.8% | 14% | 6.3% | 1.9% | 1.4% | 1.3% | 1% | 1.3% |
| Sep 2026 | 48.5% | 26.7% | 9.8% | 8% | 1.9% | 1.5% | 1.3% | 1.3% | 1.1% |
How has the Impossible Foods and Richmond comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Richmond took it in November 2025, Impossible Foods took it in January 2026, Richmond took it in May 2026, Impossible Foods took it in June 2026, Richmond took it in July 2026.
- Across the 12 months ending September 2026, Impossible Foods’ share of searches among veggie burger brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 24.6K to 11K.
- Across the 12 months ending September 2026, Richmond’s share of searches among veggie burger brands worldwide moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 17.3K to 14.4K.
How did search popularity change for veggie burger brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 12 measured months, from 24.6K to 11K in September 2026.
Estimated monthly branded searches for Richmond worldwide fell 16.6% over 12 measured months, from 17.3K to 14.4K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Impossible Foods’ and Richmond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Impossible Foods
2 branded search terms
- impossible beef
- impossible foods
Richmond
3 branded search terms
- richmond burger
- richmond sausage
- richmond veggie
Other head-to-heads among veggie burger brands
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