Birds Eye vs Linda McCartney:Which is more popular?
In September 2026, Linda McCartney had more branded searches than Birds Eye among veggie burger brands worldwide. Linda McCartney had about 203,000 branded searches, while Birds Eye had 60,500. Linda McCartney made up 26.7% of all veggie burger brand searches we track, and Birds Eye accounted for 8%. When we asked ChatGPT and Google AI Overviews about veggie burger brands, neither Birds Eye nor Linda McCartney appeared in any of the four answers.
Who do people search for more?
Linda McCartney, about 3 searches for every 1 for Birds Eye
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top veggie burger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Birds Eye nor Linda McCartney showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dr. Praeger's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- MorningStar Farms4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Beyond Meat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Impossible Foods2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vivera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Linda McCartney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Birds Eye0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Richmond0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quorn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about veggie burger brands
4 answers
Asked ChatGPT
“Which veggie burger brand should I buy?”
Asked ChatGPT
“What are the best veggie burger brands?”
Asked ChatGPT
“What's the best veggie burger brand for quick weeknight meals?”
Searched Google, AI Overview
“best veggie burgers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plant based burgers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Birds Eye or Linda McCartney more popular in search?
This chart shows how often people search Google for Birds Eye and Linda McCartney by name. Each line represents a brand's share of searches for all nine veggie burger brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Linda McCartney, Birds Eye. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivera | Linda McCartney | Beyond Meat | Birds Eye | Richmond | Impossible Foods | Dr. Praeger's | Quorn | MorningStar Farms |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 14.8% | 49% | 4.4% | 1.3% | 1.8% | 0.59% | 0.88% | 0.59% |
| Nov 2025 | 36.1% | 20% | 24.1% | 13.2% | 1.7% | 1.7% | 0.97% | 1.5% | 0.79% |
| Dec 2025 | 40.2% | 27.1% | 18.1% | 8.1% | 2% | 1.6% | 0.88% | 1.1% | 0.88% |
| Jan 2026 | 40.8% | 27.5% | 14.9% | 8.2% | 2% | 2% | 1.3% | 2% | 1.1% |
| Feb 2026 | 37% | 30.5% | 16.6% | 9.1% | 1.8% | 1.8% | 1% | 1.2% | 1% |
| Mar 2026 | 35.7% | 36% | 13.1% | 8.8% | 1.7% | 1.8% | 0.96% | 0.96% | 0.96% |
| Apr 2026 | 44.1% | 24.3% | 16.2% | 8.9% | 1.8% | 1.9% | 0.97% | 0.97% | 0.97% |
| May 2026 | 41.1% | 33.8% | 12.3% | 6.8% | 1.7% | 1.6% | 0.91% | 0.91% | 0.91% |
| Jun 2026 | 43.8% | 29.4% | 10.8% | 7.2% | 1.8% | 2.1% | 1.2% | 1.2% | 2.6% |
| Jul 2026 | 47% | 26% | 11.6% | 7.7% | 1.9% | 1.7% | 1.5% | 1% | 1.5% |
| Aug 2026 | 46.9% | 25.8% | 14% | 6.3% | 1.9% | 1.4% | 1.3% | 1% | 1.3% |
| Sep 2026 | 48.5% | 26.7% | 9.8% | 8% | 1.9% | 1.5% | 1.3% | 1.3% | 1.1% |
How has the Birds Eye and Linda McCartney comparison changed over the last 12 months?
3 findings
- Linda McCartney was ahead of Birds Eye in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Birds Eye’s share of searches among veggie burger brands worldwide moved from 4.4% to 8%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Linda McCartney’s share of searches among veggie burger brands worldwide moved from 14.8% to 26.7%, and its estimated monthly branded searches held steady at 203K.
How did search popularity change for veggie burger brands worldwide in September 2026?
2 changes
In September 2026, Birds Eye gained share of searches among veggie burger brands worldwide, from 6.3% to 8%.
In September 2026, Linda McCartney gained share of searches among veggie burger brands worldwide, from 25.8% to 26.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Birds Eye’s and Linda McCartney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birds Eye
1 branded search term
- birds eye
Linda McCartney
2 branded search terms
- linda mccartney foods
- lindamccartney
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