Beyond Meat vs Impossible Foods:Which is more popular by branded search?
In August 2026, Beyond Meat had more branded searches than Impossible Foods among plant based meat brands worldwide. Beyond Meat was estimated to have 110K branded searches compared to Impossible Foods’ 2.9K, and held a 22.1% Share of Search versus Impossible Foods’ 0.58%. These are worldwide searches for English-language branded terms.
Follow Beyond Meat vs Impossible Foods and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Beyond Meat or Impossible Foods?
Compare the plant based meat brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beyond Meat, Impossible Foods. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivera | Beyond Meat | Gardein | Quorn | Impossible Foods | Linda McCartney |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 63.1% | 0.93% | 1.1% | 0.22% | 0.18% |
| Nov 2025 | 57% | 38.1% | 1.9% | 2.3% | 0.45% | 0.3% |
| Dec 2025 | 65.7% | 29.5% | 2.2% | 1.8% | 0.52% | 0.41% |
| Jan 2026 | 68.3% | 25% | 2.2% | 3.4% | 0.66% | 0.43% |
| Feb 2026 | 65.6% | 29.4% | 1.8% | 2.2% | 0.63% | 0.41% |
| Mar 2026 | 69.8% | 25.6% | 1.5% | 1.9% | 0.68% | 0.46% |
| Apr 2026 | 70.2% | 25.7% | 1.5% | 1.5% | 0.69% | 0.31% |
| May 2026 | 73.6% | 22% | 1.6% | 1.6% | 0.88% | 0.32% |
| Jun 2026 | 75.8% | 18.6% | 2% | 2% | 1.1% | 0.33% |
| Jul 2026 | 76.4% | 18.8% | 2.1% | 1.7% | 0.74% | 0.33% |
| Aug 2026 | 73.8% | 22.1% | 1.6% | 1.6% | 0.58% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Beyond Meat and Impossible Foods comparison changed over the last 12 months?
3 findings
- Beyond Meat was ahead of Impossible Foods in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant based meat brands worldwide moved from 63.1% to 22.1%, and its estimated monthly branded searches moved from 673K to 110K.
- Across the 11 months ending August 2026, Impossible Foods’ estimated Share of Search among plant based meat brands worldwide moved from 0.22% to 0.58%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for plant based meat brands worldwide in August 2026?
2 changes
In August 2026, Beyond Meat gained estimated Share of Search among plant based meat brands worldwide, from 18.8% to 22.1%.
Estimated monthly branded searches for Impossible Foods worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beyond Meat’s and Impossible Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beyond Meat
1 branded search term
- beyond meat
Impossible Foods
1 branded search term
- impossible beef
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.