Impossible Foods vs MorningStar Farms:Which is more popular?
In September 2026, Impossible Foods had more branded searches than MorningStar Farms among plant based meat brands worldwide. Impossible Foods had about 11,000 branded searches, while MorningStar Farms had 8,100. Impossible Foods made up 1.6% of all plant based meat brand searches we track, and MorningStar Farms accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about plant based meat brands, MorningStar Farms appeared in all five answers and Impossible Foods in four. Impossible Foods was mentioned before MorningStar Farms in three out of four answers.
Who do people search for more?
Impossible Foods, about 36% more searches than MorningStar Farms
Who does AI mention more?
MorningStar Farms, mentioned in every answer we collected
Who does AI recommend more?
Impossible Foods, named ahead of MorningStar Farms in 3 of 4 answers
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Top plant based meat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MorningStar Farms appeared in all five answers. Impossible Foods was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Impossible Foods was listed before MorningStar Farms in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MorningStar Farms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beyond Meat4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Impossible Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gardein4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Daring2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vivera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linda McCartney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant based meat brands
5 answers
Asked ChatGPT
“Which plant based meat brand should I buy?”
Asked ChatGPT
“What are the best plant based meat brands?”
Asked ChatGPT
“What's the best plant based meat brand for meat free meals?”
Searched Google, AI Overview
“plant based burgers”
Searched Google, AI Overview
“plant based chicken”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Impossible Foods or MorningStar Farms more popular in search?
This chart shows how often people search Google for Impossible Foods and MorningStar Farms by name. Each line represents a brand's share of searches for all eight plant based meat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Impossible Foods, MorningStar Farms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivera | Linda McCartney | Beyond Meat | Impossible Foods | Quorn | Gardein | MorningStar Farms | Daring |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 15.6% | 51.6% | 1.9% | 0.93% | 0.76% | 0.62% | 0.41% |
| Nov 2025 | 42% | 23.2% | 28% | 2% | 1.7% | 1.4% | 0.92% | 0.75% |
| Dec 2025 | 44.3% | 29.8% | 19.8% | 1.8% | 1.2% | 1.5% | 0.97% | 0.65% |
| Jan 2026 | 45.1% | 30.4% | 16.5% | 2.2% | 2.2% | 1.5% | 1.2% | 0.81% |
| Feb 2026 | 41.2% | 33.9% | 18.5% | 2.1% | 1.4% | 1.1% | 1.1% | 0.74% |
| Mar 2026 | 39.8% | 40% | 14.6% | 2% | 1.1% | 0.88% | 1.1% | 0.58% |
| Apr 2026 | 49% | 27% | 18% | 2.1% | 1.1% | 1.1% | 1.1% | 0.72% |
| May 2026 | 44.6% | 36.7% | 13.3% | 1.7% | 0.98% | 0.98% | 0.98% | 0.65% |
| Jun 2026 | 47.8% | 32.1% | 11.7% | 2.3% | 1.3% | 1.3% | 2.9% | 0.7% |
| Jul 2026 | 51.8% | 28.6% | 12.7% | 1.9% | 1.1% | 1.4% | 1.7% | 0.76% |
| Aug 2026 | 50.9% | 28% | 15.2% | 1.5% | 1.1% | 1.1% | 1.4% | 0.75% |
| Sep 2026 | 53.6% | 29.5% | 10.8% | 1.6% | 1.4% | 1.2% | 1.2% | 0.79% |
How has the Impossible Foods and MorningStar Farms comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: MorningStar Farms took it in June 2026, Impossible Foods took it in July 2026.
- Across the 12 months ending September 2026, Impossible Foods’ share of searches among plant based meat brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 24.6K to 11K.
- Across the 12 months ending September 2026, MorningStar Farms’ share of searches among plant based meat brands worldwide moved from 0.62% to 1.2%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for plant based meat brands worldwide in September 2026?
2 changes
MorningStar Farms’ share of searches among plant based meat brands worldwide has lost ground for 3 months in a row, from 2.9% to 1.2% in September 2026.
Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 12 measured months, from 24.6K to 11K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Impossible Foods’ and MorningStar Farms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Impossible Foods
2 branded search terms
- impossible beef
- impossible foods
MorningStar Farms
1 branded search term
- morningstar farms
Other head-to-heads among plant based meat brands
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