Brandwave

How popular isDaring?

In September 2026, people searched for Daring by name about 5,400 times worldwide, about the same as the previous year. These searches made up 0.79% of all global plant based meat brand searches, placing Daring eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about plant based meat brands, Daring appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Daring is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. ViveraShare of searches 53.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Linda McCartneyShare of searches 29.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Beyond MeatShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Impossible FoodsShare of searches 1.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. DaringShare of searches 0.79%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+3 more

Follow Daring and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top plant based meat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Daring was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Daring is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beyond Meat1st
  2. Gardein2nd
  3. Impossible Foods3rd
  4. MorningStar Farms4th
  5. Daring5th
  6. Quorn6th
  7. Vivera–
  8. Linda McCartney–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MorningStar Farms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beyond Meat4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Impossible Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardein4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Daring2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vivera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linda McCartney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant based meat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which plant based meat brands compete with Daring?

Daring against plant based meat brands worldwide, by month

Share of searches by month for Vivera, Linda McCartney, Beyond Meat, Daring. The figures are in the table below the chart.

View monthly share of searches table
MonthViveraLinda McCartneyBeyond MeatImpossible FoodsQuornGardeinMorningStar FarmsDaring
Oct 202528.2%15.6%51.6%1.9%0.93%0.76%0.62%0.41%
Nov 202542%23.2%28%2%1.7%1.4%0.92%0.75%
Dec 202544.3%29.8%19.8%1.8%1.2%1.5%0.97%0.65%
Jan 202645.1%30.4%16.5%2.2%2.2%1.5%1.2%0.81%
Feb 202641.2%33.9%18.5%2.1%1.4%1.1%1.1%0.74%
Mar 202639.8%40%14.6%2%1.1%0.88%1.1%0.58%
Apr 202649%27%18%2.1%1.1%1.1%1.1%0.72%
May 202644.6%36.7%13.3%1.7%0.98%0.98%0.98%0.65%
Jun 202647.8%32.1%11.7%2.3%1.3%1.3%2.9%0.7%
Jul 202651.8%28.6%12.7%1.9%1.1%1.4%1.7%0.76%
Aug 202650.9%28%15.2%1.5%1.1%1.1%1.4%0.75%
Sep 202653.6%29.5%10.8%1.6%1.4%1.2%1.2%0.79%

  1. 1.Vivera

    53.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Linda McCartney

    29.5%

    Held 2nd. 203K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Beyond Meat

    10.8%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -4.4 points.

  4. 4.Impossible Foods

    1.6%

    Held 4th. 11K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Quorn

    1.4%

    Moved from 7th to 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  6. 6.Gardein

    1.2%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.MorningStar Farms

    1.2%

    Moved from 5th to 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Daring

    0.79%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Daring and its closest rivals

Every comparison with Daring

7 comparisons

How has branded search demand for Daring changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Daring worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, Daring’s share of searches among plant based meat brands worldwide held steady, from 0.41% to 0.79%.

How did search popularity change for plant based meat brands worldwide in September 2026?

6 changes

  1. In September 2026, Vivera gained share of searches among plant based meat brands worldwide, from 50.9% to 53.6%.

  2. In September 2026, Linda McCartney gained share of searches among plant based meat brands worldwide, from 28% to 29.5%.

  3. In September 2026, Beyond Meat lost share of searches among plant based meat brands worldwide, from 15.2% to 10.8%.

  4. MorningStar Farms’ share of searches among plant based meat brands worldwide has lost ground for 3 months in a row, from 2.9% to 1.2% in September 2026.

  5. In September 2026, Quorn rose from 7th to 5th among plant based meat brands worldwide.

  6. Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 12 measured months, from 24.6K to 11K in September 2026.

How are Daring’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Daring’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • daring foods

Do you work for Daring? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Daring your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free