Linda McCartney vs MorningStar Farms:Which is more popular?
In September 2026, Linda McCartney had more branded searches than MorningStar Farms among veggie burger brands worldwide. Linda McCartney had about 203,000 branded searches, while MorningStar Farms had 8,100. Linda McCartney made up 26.7% of all veggie burger brand searches we track, and MorningStar Farms accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about veggie burger brands, MorningStar Farms appeared in all four answers and Linda McCartney in none.
Who do people search for more?
Linda McCartney, about 25 searches for every 1 for MorningStar Farms
Who does AI mention more?
MorningStar Farms, mentioned in every answer we collected
Who does AI recommend more?
MorningStar Farms, the only one of the two named
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Top veggie burger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MorningStar Farms appeared in all four answers. Linda McCartney did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dr. Praeger's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- MorningStar Farms4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Beyond Meat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Impossible Foods2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vivera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Linda McCartney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Birds Eye0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Richmond0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quorn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about veggie burger brands
4 answers
Asked ChatGPT
“Which veggie burger brand should I buy?”
Asked ChatGPT
“What are the best veggie burger brands?”
Asked ChatGPT
“What's the best veggie burger brand for quick weeknight meals?”
Searched Google, AI Overview
“best veggie burgers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plant based burgers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Linda McCartney or MorningStar Farms more popular in search?
This chart shows how often people search Google for Linda McCartney and MorningStar Farms by name. Each line represents a brand's share of searches for all nine veggie burger brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Linda McCartney, MorningStar Farms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivera | Linda McCartney | Beyond Meat | Birds Eye | Richmond | Impossible Foods | Dr. Praeger's | Quorn | MorningStar Farms |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 14.8% | 49% | 4.4% | 1.3% | 1.8% | 0.59% | 0.88% | 0.59% |
| Nov 2025 | 36.1% | 20% | 24.1% | 13.2% | 1.7% | 1.7% | 0.97% | 1.5% | 0.79% |
| Dec 2025 | 40.2% | 27.1% | 18.1% | 8.1% | 2% | 1.6% | 0.88% | 1.1% | 0.88% |
| Jan 2026 | 40.8% | 27.5% | 14.9% | 8.2% | 2% | 2% | 1.3% | 2% | 1.1% |
| Feb 2026 | 37% | 30.5% | 16.6% | 9.1% | 1.8% | 1.8% | 1% | 1.2% | 1% |
| Mar 2026 | 35.7% | 36% | 13.1% | 8.8% | 1.7% | 1.8% | 0.96% | 0.96% | 0.96% |
| Apr 2026 | 44.1% | 24.3% | 16.2% | 8.9% | 1.8% | 1.9% | 0.97% | 0.97% | 0.97% |
| May 2026 | 41.1% | 33.8% | 12.3% | 6.8% | 1.7% | 1.6% | 0.91% | 0.91% | 0.91% |
| Jun 2026 | 43.8% | 29.4% | 10.8% | 7.2% | 1.8% | 2.1% | 1.2% | 1.2% | 2.6% |
| Jul 2026 | 47% | 26% | 11.6% | 7.7% | 1.9% | 1.7% | 1.5% | 1% | 1.5% |
| Aug 2026 | 46.9% | 25.8% | 14% | 6.3% | 1.9% | 1.4% | 1.3% | 1% | 1.3% |
| Sep 2026 | 48.5% | 26.7% | 9.8% | 8% | 1.9% | 1.5% | 1.3% | 1.3% | 1.1% |
How has the Linda McCartney and MorningStar Farms comparison changed over the last 12 months?
3 findings
- Linda McCartney was ahead of MorningStar Farms in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Linda McCartney’s share of searches among veggie burger brands worldwide moved from 14.8% to 26.7%, and its estimated monthly branded searches held steady at 203K.
- Across the 12 months ending September 2026, MorningStar Farms’ share of searches among veggie burger brands worldwide moved from 0.59% to 1.1%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for veggie burger brands worldwide in September 2026?
2 changes
In September 2026, Linda McCartney gained share of searches among veggie burger brands worldwide, from 25.8% to 26.7%.
MorningStar Farms’ share of searches among veggie burger brands worldwide has lost ground for 3 months in a row, from 2.6% to 1.1% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Linda McCartney’s and MorningStar Farms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Linda McCartney
2 branded search terms
- linda mccartney foods
- lindamccartney
MorningStar Farms
1 branded search term
- morningstar farms
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