Brandwave

Ginsters vs Quorn:Which is searched more?

In August 2026, Quorn had more branded searches than Ginsters among sausage brands worldwide. Quorn was estimated to have 8.1K branded searches compared to Ginsters’ 4.4K, and held a 0.35% Share of Search versus Ginsters’ 0.19%. These are worldwide searches for English-language branded terms.

Share of Search among sausage brands worldwide in August 2026Which is more popular in search, Ginsters or Quorn?
Ginsters0.19%4.4K searches
vs
Quorn0.35%8.1K searches

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Which is more popular in search, Ginsters or Quorn?

Compare the sausage brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ginsters and Quorn among sausage brands worldwide, by month

Share of Search by month for Quorn, Ginsters. The figures are in the table below the chart.

View monthly share of search table
MonthQuornGinsters
Oct 20250.53%0.29%
Nov 20250.64%0.29%
Dec 20250.48%0.26%
Jan 20260.74%0.27%
Feb 20260.48%0.26%
Mar 20260.38%0.25%
Apr 20260.35%0.29%
May 20260.33%0.22%
Jun 20260.41%0.28%
Jul 20260.35%0.23%
Aug 20260.35%0.19%
Sep 2026——

How has the Ginsters and Quorn comparison changed over the last 12 months?

  • Quorn was ahead of Ginsters in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ginsters’ estimated Share of Search among sausage brands worldwide moved from 0.29% to 0.19%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 11 months ending August 2026, Quorn’s estimated Share of Search among sausage brands worldwide moved from 0.53% to 0.35%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

How did search popularity change for sausage brands worldwide in August 2026?

  1. Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  2. Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ginsters’ and Quorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ginsters

1 branded search term

  • ginsters

Quorn

1 branded search term

  • quorn mince

How the Brand Demand Index is measured

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