Brandwave

How popular isRichmond in search?

In August 2026, there were an estimated 1.8M branded searches for Richmond worldwide which held steady over the last 11 months. Richmond holds 97.1% estimated Share of Search among sausage brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Richmond97.1%
  2. Heck2.1%
  3. Quorn0.43%
  4. Ginsters0.23%
  5. Linda McCartney0.08%
  6. Debbie & Andrew's<0.01%
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Which sausage brands compete with Richmond?

Richmond against sausage brands worldwide, by month

Share of Search by month for Richmond, Heck. The figures are in the table below the chart.

View monthly share of search table
MonthRichmondHeckQuornGinstersLinda McCartneyDebbie & Andrew's
Oct 202596.3%2.6%0.64%0.35%0.1%<0.01%
Nov 202596.2%2.6%0.78%0.35%0.1%<0.01%
Dec 202595.7%3.2%0.64%0.35%0.15%<0.01%
Jan 202694%4.6%0.93%0.34%0.12%<0.01%
Feb 202696.3%2.6%0.64%0.35%0.12%<0.01%
Mar 202696.9%2.1%0.52%0.35%0.13%<0.01%
Apr 202697%2.1%0.43%0.35%0.08%<0.01%
May 202697.1%2.1%0.43%0.29%0.08%<0.01%
Jun 202696.4%2.6%0.52%0.35%0.08%<0.01%
Jul 202696.6%2.6%0.43%0.28%0.08%<0.01%
Aug 202697.1%2.1%0.43%0.23%0.08%<0.01%
Sep 2026——————

  1. 1.Richmond

    97.1%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +0.5 points.

  2. 2.Heck

    2.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Quorn

    0.43%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  4. 4.Ginsters

    0.23%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linda McCartney

    0.08%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Debbie & Andrew's

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Richmond and its closest rivals

How has branded search demand for Richmond changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Richmond worldwide held steady at 1.8M.
  • Across the 11 months ending August 2026, Richmond’s estimated Share of Search among sausage brands worldwide increased from 96.3% to 97.1%.
  • Across the 11 months ending August 2026, Richmond’s estimated Share of Search among sausage brands worldwide peaked at 97.1% in August 2026 and was lowest at 94% in January 2026.

How did search popularity change for sausage brands worldwide in August 2026?

  1. In August 2026, Richmond gained estimated Share of Search among sausage brands worldwide, from 96.6% to 97.1%.

  2. Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Heck worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Richmond compete?

Richmond is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands4th of 69%Show ranking
Veggie burger brands1st of 678.9%Show ranking
Sausage brands1st of 697.1%Shown above

How is Richmond measured?

Brandwave collects information about searches that people make online using Richmond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • richmond

Do you work for Richmond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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