Ginsters vs Richmond:Which is more popular by branded search?
In August 2026, Richmond had more branded searches than Ginsters among sausage brands worldwide. Richmond was estimated to have 1.8M branded searches compared to Ginsters’ 4.4K, and held an 80% Share of Search versus Ginsters’ 0.19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ginsters or Richmond?
Compare the sausage brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Richmond, Ginsters. The figures are in the table below the chart.
View monthly share of search table
| Month | Richmond | Linda McCartney | Heck | Quorn | Ginsters | Debbie & Andrew's |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 17.5% | 2.2% | 0.53% | 0.29% | <0.01% |
| Nov 2025 | 79.4% | 17.5% | 2.1% | 0.64% | 0.29% | <0.01% |
| Dec 2025 | 72.8% | 24.1% | 2.4% | 0.48% | 0.26% | <0.01% |
| Jan 2026 | 75.1% | 20.2% | 3.7% | 0.74% | 0.27% | <0.01% |
| Feb 2026 | 73.2% | 24.1% | 2% | 0.48% | 0.26% | <0.01% |
| Mar 2026 | 69.7% | 28.1% | 1.5% | 0.38% | 0.25% | <0.01% |
| Apr 2026 | 80% | 17.6% | 1.8% | 0.35% | 0.29% | <0.01% |
| May 2026 | 73.6% | 24.3% | 1.6% | 0.33% | 0.22% | <0.01% |
| Jun 2026 | 76.6% | 20.6% | 2.1% | 0.41% | 0.28% | <0.01% |
| Jul 2026 | 79.7% | 17.6% | 2.2% | 0.35% | 0.23% | <0.01% |
| Aug 2026 | 80% | 17.7% | 1.8% | 0.35% | 0.19% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ginsters and Richmond comparison changed over the last 12 months?
3 findings
- Richmond was ahead of Ginsters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ginsters’ estimated Share of Search among sausage brands worldwide moved from 0.29% to 0.19%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among sausage brands worldwide moved from 79.5% to 80%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for sausage brands worldwide in August 2026?
2 changes
Richmond’s estimated Share of Search among sausage brands worldwide has gained ground for 3 months in a row, from 73.6% to 80% in August 2026.
Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ginsters’ and Richmond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.