Amy's vs Birds Eye:Which is searched more?
In August 2026, Birds Eye had more branded searches than Amy's among frozen meals worldwide. Birds Eye was estimated to have 51.9K branded searches compared to Amy's’ 19K, and held a 5.5% Share of Search versus Amy's’ 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amy's or Birds Eye?
Compare the frozen meals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birds Eye, Amy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Birds Eye | Amy's |
|---|---|---|
| Oct 2025 | 8.3% | 2.6% |
| Nov 2025 | 15.8% | 2.7% |
| Dec 2025 | 8.8% | 2.7% |
| Jan 2026 | 4.7% | 1.8% |
| Feb 2026 | 8.7% | 2.2% |
| Mar 2026 | 9.1% | 2.3% |
| Apr 2026 | 6.8% | 2.5% |
| May 2026 | 4.1% | 1.5% |
| Jun 2026 | 5.5% | 2% |
| Jul 2026 | 5.5% | 2.5% |
| Aug 2026 | 5.5% | 2% |
| Sep 2026 | — | — |
How has the Amy's and Birds Eye comparison changed over the last 12 months?
3 findings
- Birds Eye was ahead of Amy's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amy's’ estimated Share of Search among frozen meals worldwide moved from 2.6% to 2%, and its estimated monthly branded searches moved from 19.4K to 19K.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen meals worldwide moved from 8.3% to 5.5%, and its estimated monthly branded searches moved from 62.4K to 51.9K.
How did search popularity change for frozen meals worldwide in August 2026?
1 change
Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amy's’ and Birds Eye’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.