Brandwave

How popular isSainsbury's in search?

In August 2026, there were an estimated 9.1M branded searches for Sainsbury's worldwide which held steady over the last 11 months. Sainsbury's holds 44.9% estimated Share of Search among bacon brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's44.9%
  2. Tesco36.8%
  3. Denny9%
  4. Richmond9%
  5. Herta0.3%
  6. Kerry Foods0.03%
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Which bacon brands compete with Sainsbury's?

Sainsbury's against bacon brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Denny, Richmond. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoDennyRichmondHertaKerry Foods
Oct 202541.8%34.2%15.3%8.4%0.28%0.04%
Nov 202538.2%38.2%17.1%6.3%0.31%0.03%
Dec 202540.3%40.3%14.8%4.4%0.22%0.02%
Jan 202642.4%34.7%15.6%7%0.28%0.03%
Feb 202640.4%33.1%18.1%8.1%0.33%0.04%
Mar 202643%35.2%12.9%8.6%0.28%0.03%
Apr 202645.7%37.4%7.5%9.1%0.3%0.03%
May 202644.9%36.8%9%9%0.3%0.03%
Jun 202649.9%33.4%8.2%8.2%0.27%0.03%
Jul 202645.7%37.4%9.1%7.5%0.25%0.03%
Aug 202644.9%36.8%9%9%0.3%0.03%
Sep 2026——————

  1. 1.Sainsbury's

    44.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Tesco

    36.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Denny

    9%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Richmond

    9%

    Held 4th. 1.8M estimated branded searches, +22% vs prior month. Share +1.5 points.

  5. 5.Herta

    0.3%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Kerry Foods

    0.03%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sainsbury's and its closest rivals

How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among bacon brands worldwide increased from 41.8% to 44.9%.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among bacon brands worldwide peaked at 49.9% in June 2026 and was lowest at 38.2% in November 2025.

How did search popularity change for bacon brands worldwide in August 2026?

  1. In August 2026, Richmond gained estimated Share of Search among bacon brands worldwide, from 7.5% to 9%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among bacon brands worldwide, from 45.7% to 44.9%.

  3. In August 2026, Tesco lost estimated Share of Search among bacon brands worldwide, from 37.4% to 36.8%.

  4. Estimated monthly branded searches for Denny worldwide fell 45.4% over 11 measured months, from 3.4M to 1.8M in August 2026.

  5. Estimated monthly branded searches for Kerry Foods worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

Where does Sainsbury's compete?

Sainsbury's is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands1st of 644.9%Shown above
Canned fruit brands1st of 647.9%Show ranking
Frozen fruit brands1st of 648.5%Show ranking
Baked beans brands1st of 649.9%Show ranking
Fish finger brands1st of 654.6%Show ranking
Chickpea brands1st of 654.7%Show ranking
Lentil brands1st of 654.7%Show ranking
Couscous brands1st of 676.3%Show ranking
Crumpets1st of 680.3%Show ranking
Canned beans brands1st of 683.6%Show ranking
Canned fish brands1st of 685.5%Show ranking
Baking paper brands1st of 697.5%Show ranking
Napkin brands1st of 697.9%Show ranking
Pie brands1st of 698.5%Show ranking

How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sainsburys

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How the Brand Demand Index is measured

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