Denny vs Sainsbury's:Which is more popular by branded search?
In August 2026, Sainsbury's had more branded searches than Denny among bacon brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Denny’s 1.8M, and held a 44.9% Share of Search versus Denny’s 9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Denny or Sainsbury's?
Compare the bacon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Denny. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Tesco | Denny | Richmond | Herta | Kerry Foods |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 34.2% | 15.3% | 8.4% | 0.28% | 0.04% |
| Nov 2025 | 38.2% | 38.2% | 17.1% | 6.3% | 0.31% | 0.03% |
| Dec 2025 | 40.3% | 40.3% | 14.8% | 4.4% | 0.22% | 0.02% |
| Jan 2026 | 42.4% | 34.7% | 15.6% | 7% | 0.28% | 0.03% |
| Feb 2026 | 40.4% | 33.1% | 18.1% | 8.1% | 0.33% | 0.04% |
| Mar 2026 | 43% | 35.2% | 12.9% | 8.6% | 0.28% | 0.03% |
| Apr 2026 | 45.7% | 37.4% | 7.5% | 9.1% | 0.3% | 0.03% |
| May 2026 | 44.9% | 36.8% | 9% | 9% | 0.3% | 0.03% |
| Jun 2026 | 49.9% | 33.4% | 8.2% | 8.2% | 0.27% | 0.03% |
| Jul 2026 | 45.7% | 37.4% | 9.1% | 7.5% | 0.25% | 0.03% |
| Aug 2026 | 44.9% | 36.8% | 9% | 9% | 0.3% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Denny and Sainsbury's comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Denny in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Denny’s estimated Share of Search among bacon brands worldwide moved from 15.3% to 9%, and its estimated monthly branded searches moved from 3.4M to 1.8M.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among bacon brands worldwide moved from 41.8% to 44.9%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for bacon brands worldwide in August 2026?
2 changes
In August 2026, Sainsbury's lost estimated Share of Search among bacon brands worldwide, from 45.7% to 44.9%.
Estimated monthly branded searches for Denny worldwide fell 45.4% over 11 measured months, from 3.4M to 1.8M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Denny’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Denny
1 branded search term
- denny
Sainsbury's
1 branded search term
- sainsburys
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