Brandwave

How popular isSainsbury's in search?

In August 2026, there were an estimated 9.1M branded searches for Sainsbury's worldwide which held steady over the last 11 months. Sainsbury's holds 48.5% estimated Share of Search among frozen fruit brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's48.5%
  2. Tesco39.7%
  3. Natura9.7%
  4. Dole1.6%
  5. Del Monte0.58%
  6. Country Harvest<0.01%
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Which frozen fruit brands compete with Sainsbury's?

Sainsbury's against frozen fruit brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Natura. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoNaturaDoleDel MonteCountry Harvest
Oct 202548.6%39.8%9.7%1.3%0.48%0.01%
Nov 202542.8%42.8%12.8%1.2%0.51%0.01%
Dec 202543.9%43.9%10.8%0.8%0.53%0.01%
Jan 202648.6%39.8%9.7%1.3%0.58%<0.01%
Feb 202648.5%39.6%9.7%1.6%0.59%<0.01%
Mar 202648.5%39.7%9.7%1.6%0.58%<0.01%
Apr 202648.5%39.7%9.7%1.6%0.58%<0.01%
May 202648.1%39.4%9.6%1.6%1.3%<0.01%
Jun 202652.3%35%10.5%1.7%0.52%<0.01%
Jul 202649.2%40.3%8.1%2%0.49%<0.01%
Aug 202648.5%39.7%9.7%1.6%0.58%<0.01%
Sep 2026——————

  1. 1.Sainsbury's

    48.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Tesco

    39.7%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Natura

    9.7%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +1.6 points.

  4. 4.Dole

    1.6%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Del Monte

    0.58%

    Held 5th. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  6. 6.Country Harvest

    <0.01%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sainsbury's and its closest rivals

How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among frozen fruit brands worldwide peaked at 52.3% in June 2026 and was lowest at 42.8% in November 2025.

How did search popularity change for frozen fruit brands worldwide in August 2026?

  1. In August 2026, Natura gained estimated Share of Search among frozen fruit brands worldwide, from 8.1% to 9.7%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among frozen fruit brands worldwide, from 49.2% to 48.5%.

  3. In August 2026, Tesco lost estimated Share of Search among frozen fruit brands worldwide, from 40.3% to 39.7%.

  4. Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  5. Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

  6. Estimated monthly branded searches for Country Harvest worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

Where does Sainsbury's compete?

Sainsbury's is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands1st of 644.9%Show ranking
Canned fruit brands1st of 647.9%Show ranking
Frozen fruit brands1st of 648.5%Shown above
Baked beans brands1st of 649.9%Show ranking
Fish finger brands1st of 654.6%Show ranking
Chickpea brands1st of 654.7%Show ranking
Lentil brands1st of 654.7%Show ranking
Couscous brands1st of 676.3%Show ranking
Crumpets1st of 680.3%Show ranking
Canned beans brands1st of 683.6%Show ranking
Canned fish brands1st of 685.5%Show ranking
Baking paper brands1st of 697.5%Show ranking
Napkin brands1st of 697.9%Show ranking
Pie brands1st of 698.5%Show ranking

How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sainsburys

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How the Brand Demand Index is measured

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