Sainsbury's vs Tesco:Which is more popular by branded search?
In August 2026, Sainsbury's had more branded searches than Tesco among frozen fruit brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Tesco’s 7.5M, and held a 48.5% Share of Search versus Tesco’s 39.7%. These are worldwide searches for English-language branded terms.
Follow Sainsbury's vs Tesco and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Sainsbury's or Tesco?
Compare the frozen fruit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Tesco. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Tesco | Natura | Dole | Del Monte | Country Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 39.8% | 9.7% | 1.3% | 0.48% | 0.01% |
| Nov 2025 | 42.8% | 42.8% | 12.8% | 1.2% | 0.51% | 0.01% |
| Dec 2025 | 43.9% | 43.9% | 10.8% | 0.8% | 0.53% | 0.01% |
| Jan 2026 | 48.6% | 39.8% | 9.7% | 1.3% | 0.58% | <0.01% |
| Feb 2026 | 48.5% | 39.6% | 9.7% | 1.6% | 0.59% | <0.01% |
| Mar 2026 | 48.5% | 39.7% | 9.7% | 1.6% | 0.58% | <0.01% |
| Apr 2026 | 48.5% | 39.7% | 9.7% | 1.6% | 0.58% | <0.01% |
| May 2026 | 48.1% | 39.4% | 9.6% | 1.6% | 1.3% | <0.01% |
| Jun 2026 | 52.3% | 35% | 10.5% | 1.7% | 0.52% | <0.01% |
| Jul 2026 | 49.2% | 40.3% | 8.1% | 2% | 0.49% | <0.01% |
| Aug 2026 | 48.5% | 39.7% | 9.7% | 1.6% | 0.58% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sainsbury's and Tesco comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Tesco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among frozen fruit brands worldwide moved from 48.6% to 48.5%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among frozen fruit brands worldwide moved from 39.8% to 39.7%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for frozen fruit brands worldwide in August 2026?
2 changes
In August 2026, Sainsbury's lost estimated Share of Search among frozen fruit brands worldwide, from 49.2% to 48.5%.
In August 2026, Tesco lost estimated Share of Search among frozen fruit brands worldwide, from 40.3% to 39.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Sainsbury's’ and Tesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sainsbury's
1 branded search term
- sainsburys
Tesco
1 branded search term
- tesco
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.