Frozen fruit brands:Which brands are most popular in search?
In August 2026, Sainsbury's was the most searched among frozen fruit brands worldwide, with an estimated 9.1M branded searches and 48.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Sainsbury's48.5%
Tesco39.7%
- Natura9.7%
- Dole1.6%
- Del Monte0.58%
- Country Harvest<0.01%
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Share of SearchLeaderboard
Compare the frozen fruit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Tesco, Natura. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Tesco | Natura | Dole | Del Monte | Country Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 39.8% | 9.7% | 1.3% | 0.48% | 0.01% |
| Nov 2025 | 42.8% | 42.8% | 12.8% | 1.2% | 0.51% | 0.01% |
| Dec 2025 | 43.9% | 43.9% | 10.8% | 0.8% | 0.53% | 0.01% |
| Jan 2026 | 48.6% | 39.8% | 9.7% | 1.3% | 0.58% | <0.01% |
| Feb 2026 | 48.5% | 39.6% | 9.7% | 1.6% | 0.59% | <0.01% |
| Mar 2026 | 48.5% | 39.7% | 9.7% | 1.6% | 0.58% | <0.01% |
| Apr 2026 | 48.5% | 39.7% | 9.7% | 1.6% | 0.58% | <0.01% |
| May 2026 | 48.1% | 39.4% | 9.6% | 1.6% | 1.3% | <0.01% |
| Jun 2026 | 52.3% | 35% | 10.5% | 1.7% | 0.52% | <0.01% |
| Jul 2026 | 49.2% | 40.3% | 8.1% | 2% | 0.49% | <0.01% |
| Aug 2026 | 48.5% | 39.7% | 9.7% | 1.6% | 0.58% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 9.1M | 0% | -0.7 points | |
| 2, held 2nd | 39.7% | 7.5M | 0% | -0.6 points | |
| 3, held 3rd | 9.7% | 1.8M | +22% | +1.6 points | |
| 4, held 4th | 1.6% | 301K | -18.2% | -0.4 points | |
| 5, held 5th | 0.58% | 110K | +21.5% | +0.1 points | |
| 6, held 6th | <0.01% | 1.3K | 0% | 0 points |
48.5%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
39.7%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.
3.Natura
9.7%
Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +1.6 points.
4.Dole
1.6%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.58%
Held 5th. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.
<0.01%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among frozen fruit brands worldwide?
6 brands
In August 2026, Sainsbury's was the most searched among frozen fruit brands worldwide, with an estimated 9.1M branded searches and 48.5% estimated Share of Search within this set. Tesco is in 2nd place, 8.8 percentage points behind at 39.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sainsbury's | 48.6% → 48.5% | 52.3%Jun 2026 | 42.8%Nov 2025 | 1st |
| Tesco | 39.8% → 39.7% | 43.9%Dec 2025 | 35%Jun 2026 | 2nd |
| Natura | 9.7% | 12.8%Nov 2025 | 8.1%Jul 2026 | 3rd |
| Dole | 1.3% → 1.6% | 2%Jul 2026 | 0.8%Dec 2025 | 4th |
| Del Monte | 0.48% → 0.58% | 1.3%May 2026 | 0.48%Oct 2025 | 5th |
| Country Harvest | 0.01% → <0.01% | 0.01%Dec 2025 | <0.01%May 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among frozen fruit brands worldwide peaked at 52.3% in June 2026 and was lowest at 42.8% in November 2025.
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among frozen fruit brands worldwide peaked at 43.9% in December 2025 and was lowest at 35% in June 2026.
- Across the 11 months ending August 2026, Natura’s estimated Share of Search among frozen fruit brands worldwide peaked at 12.8% in November 2025 and was lowest at 8.1% in July 2026.
- Across the 11 months ending August 2026, Dole’s estimated Share of Search among frozen fruit brands worldwide peaked at 2% in July 2026 and was lowest at 0.8% in December 2025.
- Across the 11 months ending August 2026, Sainsbury's, Tesco, Natura, Dole, Del Monte and Country Harvest held steady: their estimated Share of Search among frozen fruit brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for frozen fruit brands worldwide in August 2026?
6 changes
In August 2026, Natura gained estimated Share of Search among frozen fruit brands worldwide, from 8.1% to 9.7%.
In August 2026, Sainsbury's lost estimated Share of Search among frozen fruit brands worldwide, from 49.2% to 48.5%.
In August 2026, Tesco lost estimated Share of Search among frozen fruit brands worldwide, from 40.3% to 39.7%.
Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.
Estimated monthly branded searches for Country Harvest worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
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