Brandwave

How popular isDole in search?

In August 2026, there were an estimated 301K branded searches for Dole worldwide which is up 22.4% over the last 11 months. Dole holds 1.6% estimated Share of Search among frozen fruit brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's48.2%
  2. Tesco39.4%
  3. Natura9.6%
  4. Dole1.6%
  5. Del Monte1.2%
  6. Country Harvest0.05%
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Which frozen fruit brands compete with Dole?

Dole against frozen fruit brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Natura, Dole. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoNaturaDoleDel MonteCountry Harvest
Oct 202548.4%39.6%9.7%1.3%0.96%0.05%
Nov 202542.5%42.5%12.7%1.1%1%0.04%
Dec 202543.7%43.7%10.8%0.79%1.1%0.04%
Jan 202648.3%39.5%9.7%1.3%1.2%0.04%
Feb 202648.2%39.4%9.7%1.6%1.2%0.04%
Mar 202648.2%39.4%9.6%1.6%1.2%0.04%
Apr 202648.2%39.4%9.6%1.6%1.2%0.04%
May 202647.5%38.9%9.5%1.6%2.6%0.05%
Jun 202652%34.8%10.4%1.7%1%0.04%
Jul 202648.9%40%8%2%0.97%0.05%
Aug 202648.2%39.4%9.6%1.6%1.2%0.05%
Sep 2026——————

  1. 1.Sainsbury's

    48.2%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Tesco

    39.4%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Natura

    9.6%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +1.6 points.

  4. 4.Dole

    1.6%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Del Monte

    1.2%

    Held 5th. 220K estimated branded searches, +21.5% vs prior month. Share +0.2 points.

  6. 6.Country Harvest

    0.05%

    Held 6th. 9.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dole and its closest rivals

Every comparison with Dole

How has branded search demand for Dole changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dole worldwide rose from 246K to 301K.
  • Across the 11 months ending August 2026, Dole’s estimated Share of Search among frozen fruit brands worldwide peaked at 2% in July 2026 and was lowest at 0.79% in December 2025.

How did search popularity change for frozen fruit brands worldwide in August 2026?

  1. In August 2026, Natura gained estimated Share of Search among frozen fruit brands worldwide, from 8% to 9.6%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among frozen fruit brands worldwide, from 48.9% to 48.2%.

  3. In August 2026, Tesco lost estimated Share of Search among frozen fruit brands worldwide, from 40% to 39.4%.

  4. Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  5. Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 181K to 220K in August 2026.

  6. Estimated monthly branded searches for Country Harvest worldwide rose 10.6% over 11 measured months, from 8.5K to 9.4K in August 2026.

Where does Dole compete?

Dole is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Canned fruit brands5th of 61.6%Show ranking
Frozen fruit brands4th of 61.6%Shown above

How is Dole measured?

Brandwave collects information about searches that people make online using Dole’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dole

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How the Brand Demand Index is measured

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