Brandwave

Dole vs Innocent:Which is searched more?

In September 2026, Innocent had more branded searches than Dole among apple juice brands worldwide. Innocent was estimated to have 9.9K branded searches compared to Dole’s 4.8K, and held a 5% Share of Search versus Dole’s 2.4%. These are worldwide searches for English-language branded terms.

Share of Search among apple juice brands worldwide in September 2026Which is more popular in search, Dole or Innocent?
Dole2.4%4.8K searches
vs
Innocent5%9.9K searches

Follow Dole vs Innocent and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Dole or Innocent?

Compare the apple juice brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dole and Innocent among apple juice brands worldwide, by month

Share of Search by month for Innocent, Dole. The figures are in the table below the chart.

View monthly share of search table
MonthMinute MaidOcean SprayInnocentDole
Oct 202556.6%32.5%8%3%
Nov 202553.5%36.5%7.3%2.7%
Dec 202551.3%41.2%4.5%2.9%
Jan 202658.1%33.4%5.5%3%
Feb 202666.9%26.5%4.3%2.3%
Mar 202666.3%26.2%5.2%2.3%
Apr 202657.7%33.2%6.6%2.5%
May 202654.4%38.2%5.1%2.3%
Jun 202659%33.9%4.5%2.5%
Jul 202658.9%33.9%4.5%2.7%
Aug 202654.8%38.5%4.2%2.5%
Sep 202662.4%30.3%5%2.4%

How has the Dole and Innocent comparison changed over the last 12 months?

  • Innocent was ahead of Dole in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dole’s estimated Share of Search among apple juice brands worldwide moved from 3% to 2.4%, and its estimated monthly branded searches moved from 5.5K to 4.8K.
  • Across the 12 months ending September 2026, Innocent’s estimated Share of Search among apple juice brands worldwide moved from 8% to 5%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for apple juice brands worldwide in September 2026?

  1. In September 2026, Innocent gained estimated Share of Search among apple juice brands worldwide, from 4.2% to 5%.

  2. Estimated monthly branded searches for Dole worldwide fell 12.7% over 12 measured months, from 5.5K to 4.8K in September 2026.

Other head-to-heads among apple juice brands

How each brand is measured

Brandwave collects information about searches that people make online using Dole’s and Innocent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dole

2 branded search terms

  • dole apple juice
  • dole juice

Innocent

1 branded search term

  • innocent drinks

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.