Brandwave

How popular isInnocent in search?

In September 2026, there were an estimated 9.9K branded searches for Innocent worldwide which is down 33.1% over the last 12 months. Innocent holds 5% estimated Share of Search among apple juice brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Minute Maid62.4%
  2. Ocean Spray30.3%
  3. Innocent5%
  4. Dole2.4%
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Which apple juice brands compete with Innocent?

Innocent against apple juice brands worldwide, by month

Share of Search by month for Minute Maid, Ocean Spray, Innocent, Dole. The figures are in the table below the chart.

View monthly share of search table
MonthMinute MaidOcean SprayInnocentDole
Oct 202556.6%32.5%8%3%
Nov 202553.5%36.5%7.3%2.7%
Dec 202551.3%41.2%4.5%2.9%
Jan 202658.1%33.4%5.5%3%
Feb 202666.9%26.5%4.3%2.3%
Mar 202666.3%26.2%5.2%2.3%
Apr 202657.7%33.2%6.6%2.5%
May 202654.4%38.2%5.1%2.3%
Jun 202659%33.9%4.5%2.5%
Jul 202658.9%33.9%4.5%2.7%
Aug 202654.8%38.5%4.2%2.5%
Sep 202662.4%30.3%5%2.4%

  1. 1.Minute Maid

    62.4%

    Held 1st. 125K estimated branded searches, +18.5% vs prior month. Share +7.6 points.

  2. 2.Ocean Spray

    30.3%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -8.3 points.

  3. 3.Innocent

    5%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Dole

    2.4%

    Held 4th. 4.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Innocent and its closest rivals

Every comparison with Innocent

How has branded search demand for Innocent changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Innocent worldwide fell from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Innocent’s estimated Share of Search among apple juice brands worldwide decreased from 8% to 5%.
  • Across the 12 months ending September 2026, Innocent’s estimated Share of Search among apple juice brands worldwide peaked at 8% in October 2025 and was lowest at 4.2% in August 2026.

How did search popularity change for apple juice brands worldwide in September 2026?

  1. In September 2026, Minute Maid gained estimated Share of Search among apple juice brands worldwide, from 54.8% to 62.4%.

  2. In September 2026, Innocent gained estimated Share of Search among apple juice brands worldwide, from 4.2% to 5%.

  3. In September 2026, Ocean Spray lost estimated Share of Search among apple juice brands worldwide, from 38.5% to 30.3%.

  4. Estimated monthly branded searches for Dole worldwide fell 12.7% over 12 measured months, from 5.5K to 4.8K in September 2026.

Where does Innocent compete?

Innocent is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Juice brands6th of 72.9%Show ranking
Apple juice brands3rd of 45%Shown above
Smoothies5th of 611.2%Show ranking

How is Innocent measured?

Brandwave collects information about searches that people make online using Innocent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • innocent drinks

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How the Brand Demand Index is measured

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