Brandwave

Innocent vs Simply:Which is more popular?

In September 2026, Innocent had more branded searches than Simply among apple juice brands worldwide. Innocent had about 9,900 branded searches, while Simply had 8,100. Innocent made up 1.1% of all apple juice brand searches we track, and Simply accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about apple juice brands, Simply appeared in four of the five answers and Innocent in none.

Among apple juice brands worldwide in September 2026

Who do people search for more?

Innocent, about 22% more searches than Simply

Innocent 9.9K searchesSimply 8.1K searches

Who does AI mention more?

Simply, mentioned in 4 of 5 answers, Innocent in 0

Simply in 4 of 5Innocent in 0 of 5

Who does AI recommend more?

Simply, the only one of the two named

Simply first in 4Innocent never named

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Top apple juice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simply was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Innocent did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Martinelli’s1st
  2. Mott’s2nd
  3. Simply3rd
  4. Tree Top4th
  5. Minute Maid–
  6. Ocean Spray–
  7. Innocent–
  8. Dole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Martinelli’s5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mott’s4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tree Top4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minute Maid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocean Spray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Innocent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about apple juice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Innocent or Simply more popular in search?

This chart shows how often people search Google for Innocent and Simply by name. Each line represents a brand's share of searches for all eight apple juice brands we track, month by month, from English-language searches worldwide.

Innocent and Simply among apple juice brands worldwide, by month

Share of searches by month for Innocent, Simply. The figures are in the table below the chart.

View monthly share of searches table
MonthMartinelli’sMinute MaidOcean SprayMott’sInnocentSimplyTree TopDole
Oct 202554.7%19.1%11%9%2.7%1.5%0.98%1%
Nov 202557.9%17.1%11.6%7.8%2.3%1.6%0.85%0.87%
Dec 202561%15.3%12.3%6.7%1.3%1.6%0.9%0.86%
Jan 202664.2%15%8.6%7.1%1.4%1.4%1.4%0.79%
Feb 202646.4%28.9%11.4%7.6%1.9%1.5%1.2%0.98%
Mar 202650.2%25.5%10.1%8.3%2%1.7%1.4%0.87%
Apr 202654.6%19.1%11%9%2.2%1.8%1.5%0.82%
May 202663.3%14.8%10.4%7%1.4%1.4%1.1%0.63%
Jun 202681.1%8.5%4.9%3.3%0.66%0.8%0.36%0.36%
Jul 202674.2%11.6%6.7%4.5%0.89%1.1%0.49%0.53%
Aug 202682.5%7.1%5%3.3%0.55%0.55%0.55%0.32%
Sep 202671.8%13.3%6.5%5.3%1.1%0.86%0.7%0.51%

How has the Innocent and Simply comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Simply took it in December 2025, Innocent took it in February 2026, Simply took it in June 2026, Innocent took it in September 2026.
  • Across the 12 months ending September 2026, Innocent’s share of searches among apple juice brands worldwide moved from 2.7% to 1.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Simply’s share of searches among apple juice brands worldwide moved from 1.5% to 0.86%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for apple juice brands worldwide in September 2026?

1 change
  1. In September 2026, Innocent gained share of searches among apple juice brands worldwide, from 0.55% to 1.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Innocent’s and Simply’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Innocent

1 branded search term

  • innocent drinks

Simply

1 branded search term

  • simply juice

How the Brand Demand Index is measured

Other head-to-heads among apple juice brands

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