Brandwave

How popular isInnocent in search?

In August 2026, there were an estimated 8.1K branded searches for Innocent worldwide which is down 45.3% over the last 11 months. Innocent holds 3.3% estimated Share of Search among juice brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Del Monte45.1%
  2. Ocean Spray30.3%
  3. Tropicana11.1%
  4. Minute Maid6.1%
  5. Cappy4.1%
  6. Innocent3.3%
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Where does Innocent compete?

Innocent is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Juice brands6th of 63.3%Shown below
Smoothies3rd of 615.9%Show ranking

Which juice brands compete with Innocent?

Innocent against juice brands worldwide, by month

Share of Search by month for Del Monte, Ocean Spray, Tropicana, Minute Maid, Cappy, Innocent. The figures are in the table below the chart.

View monthly share of search table
MonthDel MonteOcean SprayTropicanaMinute MaidCappyInnocent
Oct 202542.9%28.7%10.5%7%3.8%7%
Nov 202548.3%26.6%9.7%6.5%3.6%5.3%
Dec 202550.8%27.9%8.4%6.8%3.1%3.1%
Jan 202647.7%26.3%11.8%6.4%3.5%4.3%
Feb 202642.3%28.2%12.7%8.5%3.8%4.6%
Mar 202646.6%25.6%11.5%7.7%3.4%5.1%
Apr 202646.1%25.4%13.9%6.2%3.4%5.1%
May 202664.8%19.5%7.1%3.9%2.1%2.6%
Jun 202643.3%28.9%13%7.1%3.9%3.9%
Jul 202642.9%28.7%12.8%7%4.7%3.8%
Aug 202645.1%30.3%11.1%6.1%4.1%3.3%
Sep 2026——————

  1. 1.Del Monte

    45.1%

    Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +2.2 points.

  2. 2.Ocean Spray

    30.3%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  3. 3.Tropicana

    11.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Minute Maid

    6.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Cappy

    4.1%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Innocent

    3.3%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between Innocent and its closest rivals

How has branded search demand for Innocent changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Innocent worldwide fell from 14.8K to 8.1K.
  • Across the 11 months ending August 2026, Innocent’s estimated Share of Search among juice brands worldwide decreased from 7% to 3.3%.
  • Across the 11 months ending August 2026, Innocent’s estimated Share of Search among juice brands worldwide peaked at 7% in October 2025 and was lowest at 2.6% in May 2026.
  • Across the 11 months ending August 2026, Innocent fell from 4th to 6th among juice brands worldwide.

How did search popularity change for juice brands worldwide in August 2026?

  1. In August 2026, Del Monte gained estimated Share of Search among juice brands worldwide, from 42.9% to 45.1%.

  2. In August 2026, Ocean Spray gained estimated Share of Search among juice brands worldwide, from 28.7% to 30.3%.

  3. In August 2026, Tropicana lost estimated Share of Search among juice brands worldwide, from 12.8% to 11.1%.

  4. In August 2026, Minute Maid lost estimated Share of Search among juice brands worldwide, from 7% to 6.1%.

  5. In August 2026, Cappy lost estimated Share of Search among juice brands worldwide, from 4.7% to 4.1%.

  6. In August 2026, Innocent lost estimated Share of Search among juice brands worldwide, from 3.8% to 3.3%.

How is Innocent measured?

Brandwave collects information about searches that people make online using Innocent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • innocent drinks

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How the Brand Demand Index is measured

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