Innocent vs Naked Juice:Which is more popular by branded search?
In August 2026, Naked Juice had more branded searches than Innocent among smoothies worldwide. Naked Juice was estimated to have 18.1K branded searches compared to Innocent’s 8.1K, and held a 35.6% Share of Search versus Innocent’s 15.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Innocent or Naked Juice?
Compare the smoothies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Naked Juice, Innocent. The figures are in the table below the chart.
View monthly share of search table
| Month | Suja | Naked Juice | Innocent | Bolthouse Farms | Daily Greens | Charlie's |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 36.1% | 24.1% | 3.1% | 0.52% | 0.02% |
| Nov 2025 | 36% | 36% | 24.1% | 3.2% | 0.78% | 0.02% |
| Dec 2025 | 38.8% | 38.8% | 17.4% | 4.1% | 0.84% | 0.02% |
| Jan 2026 | 43.7% | 35.8% | 16% | 3.9% | 0.63% | 0.03% |
| Feb 2026 | 42.3% | 34.5% | 18.9% | 3.6% | 0.74% | 0.04% |
| Mar 2026 | 45.4% | 30.3% | 20.3% | 3.2% | 0.8% | 0.03% |
| Apr 2026 | 45.5% | 30.4% | 20.3% | 2.7% | 0.99% | 0.02% |
| May 2026 | 47% | 31.4% | 17.2% | 3.3% | 1% | 0.02% |
| Jun 2026 | 47% | 31.4% | 17.2% | 3.4% | 1% | 0.02% |
| Jul 2026 | 47.2% | 31.5% | 17.2% | 3.4% | 0.68% | 0.02% |
| Aug 2026 | 43.7% | 35.6% | 15.9% | 3.7% | 0.95% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Innocent and Naked Juice comparison changed over the last 12 months?
3 findings
- Naked Juice was ahead of Innocent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innocent’s estimated Share of Search among smoothies worldwide moved from 24.1% to 15.9%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending August 2026, Naked Juice’s estimated Share of Search among smoothies worldwide moved from 36.1% to 35.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for smoothies worldwide in August 2026?
2 changes
In August 2026, Naked Juice gained estimated Share of Search among smoothies worldwide, from 31.5% to 35.6%.
In August 2026, Innocent lost estimated Share of Search among smoothies worldwide, from 17.2% to 15.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Innocent’s and Naked Juice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Innocent
1 branded search term
- innocent drinks
Naked Juice
1 branded search term
- naked juice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.