Brandwave

How popular isCharlie's in search?

In August 2026, there were an estimated 675K branded searches for Charlie's worldwide which held steady over the last 11 months. Charlie's holds 87.5% estimated Share of Search among smoothies worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Charlie's87.5%
  2. Bolthouse Farms4.5%
  3. Suja2.9%
  4. Naked Juice2.3%
  5. Daily Greens1.6%
  6. Innocent1.1%
Charlie's website (opens in a new tab)

Follow Charlie's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which smoothies compete with Charlie's?

Charlie's against smoothies worldwide, by month

Share of Search by month for Charlie's, Bolthouse Farms, Suja, Naked Juice. The figures are in the table below the chart.

View monthly share of search table
MonthCharlie'sBolthouse FarmsSujaNaked JuiceDaily GreensInnocent
Oct 202586.7%3.7%2.8%2.8%1.9%1.9%
Nov 202588%3.7%2.3%2.3%2%1.6%
Dec 202588.4%3.8%2.4%2.4%2%1.1%
Jan 202685.6%4.5%3.4%2.8%2.3%1.3%
Feb 202685.4%4.5%3.4%2.8%2.4%1.5%
Mar 202684%4.4%4.1%2.8%2.8%1.8%
Apr 202684.5%4.4%4.2%2.8%2.4%1.9%
May 202687.2%3.7%3.5%2.3%2%1.3%
Jun 202686.1%4.5%3.5%2.3%2.4%1.3%
Jul 202686.5%4.5%3.5%2.3%1.9%1.3%
Aug 202687.5%4.5%2.9%2.3%1.6%1.1%
Sep 2026——————
  1. 1.Charlie's

    87.5%

    Held 1st. 675K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  2. Held 2nd. 35K estimated branded searches, +22% vs prior month. Share 0 points.

  3. 3.Suja

    2.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. Held 5th. 12.6K estimated branded searches, +1.3% vs prior month. Share -0.3 points.

  6. 6.Innocent

    1.1%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Charlie's and its closest rivals

How has branded search demand for Charlie's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Charlie's worldwide held steady, from 676K to 675K.
  • Across the 11 months ending August 2026, Charlie's’ estimated Share of Search among smoothies worldwide increased from 86.7% to 87.5%.
  • Across the 11 months ending August 2026, Charlie's’ estimated Share of Search among smoothies worldwide peaked at 88.4% in December 2025 and was lowest at 84% in March 2026.

How did search popularity change for smoothies worldwide in August 2026?

  1. In August 2026, Charlie's gained estimated Share of Search among smoothies worldwide, from 86.5% to 87.5%.

  2. In August 2026, Suja lost estimated Share of Search among smoothies worldwide, from 3.5% to 2.9%.

  3. Bolthouse Farms’ estimated Share of Search among smoothies worldwide has gained ground for 3 months in a row, from 3.7% to 4.5% in August 2026.

  4. Estimated monthly branded searches for Innocent worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Naked Juice worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  6. Estimated monthly branded searches for Daily Greens worldwide fell 16.8% over 11 measured months, from 15.1K to 12.6K in August 2026.

How is Charlie's measured?

Brandwave collects information about searches that people make online using Charlie's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • charlie s
  • charlies
  • charlies honest

Do you work for Charlie's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Charlie's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.