Bolthouse Farms vs Charlie's:Which is more popular by branded search?
In August 2026, Charlie's had more branded searches than Bolthouse Farms among smoothies worldwide. Charlie's was estimated to have 675K branded searches compared to Bolthouse Farms’ 35K, and held an 87.5% Share of Search versus Bolthouse Farms’ 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bolthouse Farms or Charlie's?
Compare the smoothies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charlie's, Bolthouse Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlie's | Bolthouse Farms | Suja | Naked Juice | Daily Greens | Innocent |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.7% | 3.7% | 2.8% | 2.8% | 1.9% | 1.9% |
| Nov 2025 | 88% | 3.7% | 2.3% | 2.3% | 2% | 1.6% |
| Dec 2025 | 88.4% | 3.8% | 2.4% | 2.4% | 2% | 1.1% |
| Jan 2026 | 85.6% | 4.5% | 3.4% | 2.8% | 2.3% | 1.3% |
| Feb 2026 | 85.4% | 4.5% | 3.4% | 2.8% | 2.4% | 1.5% |
| Mar 2026 | 84% | 4.4% | 4.1% | 2.8% | 2.8% | 1.8% |
| Apr 2026 | 84.5% | 4.4% | 4.2% | 2.8% | 2.4% | 1.9% |
| May 2026 | 87.2% | 3.7% | 3.5% | 2.3% | 2% | 1.3% |
| Jun 2026 | 86.1% | 4.5% | 3.5% | 2.3% | 2.4% | 1.3% |
| Jul 2026 | 86.5% | 4.5% | 3.5% | 2.3% | 1.9% | 1.3% |
| Aug 2026 | 87.5% | 4.5% | 2.9% | 2.3% | 1.6% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bolthouse Farms and Charlie's comparison changed over the last 12 months?
3 findings
- Charlie's was ahead of Bolthouse Farms in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bolthouse Farms’ estimated Share of Search among smoothies worldwide moved from 3.7% to 4.5%, and its estimated monthly branded searches moved from 29K to 35K.
- Across the 11 months ending August 2026, Charlie's’ estimated Share of Search among smoothies worldwide moved from 86.7% to 87.5%, and its estimated monthly branded searches moved from 676K to 675K.
How did search popularity change for smoothies worldwide in August 2026?
2 changes
In August 2026, Charlie's gained estimated Share of Search among smoothies worldwide, from 86.5% to 87.5%.
Bolthouse Farms’ estimated Share of Search among smoothies worldwide has gained ground for 3 months in a row, from 3.7% to 4.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bolthouse Farms’ and Charlie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bolthouse Farms
2 branded search terms
- bolthouse farms
- bolthouse juice
Charlie's
3 branded search terms
- charlie s
- charlies
- charlies honest
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.