How popular isInnocent in search?
In August 2026, there were an estimated 8.1K branded searches for Innocent worldwide which is down 45.3% over the last 11 months. Innocent holds 15.9% estimated Share of Search among smoothies worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Suja43.7%
- Naked Juice35.6%
- Innocent15.9%
- Bolthouse Farms3.7%
- Daily Greens0.95%
Charlie's0.02%
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Which smoothies compete with Innocent?
Share of Search by month for Suja, Naked Juice, Innocent, Bolthouse Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Suja | Naked Juice | Innocent | Bolthouse Farms | Daily Greens | Charlie's |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 36.1% | 24.1% | 3.1% | 0.52% | 0.02% |
| Nov 2025 | 36% | 36% | 24.1% | 3.2% | 0.78% | 0.02% |
| Dec 2025 | 38.8% | 38.8% | 17.4% | 4.1% | 0.84% | 0.02% |
| Jan 2026 | 43.7% | 35.8% | 16% | 3.9% | 0.63% | 0.03% |
| Feb 2026 | 42.3% | 34.5% | 18.9% | 3.6% | 0.74% | 0.04% |
| Mar 2026 | 45.4% | 30.3% | 20.3% | 3.2% | 0.8% | 0.03% |
| Apr 2026 | 45.5% | 30.4% | 20.3% | 2.7% | 0.99% | 0.02% |
| May 2026 | 47% | 31.4% | 17.2% | 3.3% | 1% | 0.02% |
| Jun 2026 | 47% | 31.4% | 17.2% | 3.4% | 1% | 0.02% |
| Jul 2026 | 47.2% | 31.5% | 17.2% | 3.4% | 0.68% | 0.02% |
| Aug 2026 | 43.7% | 35.6% | 15.9% | 3.7% | 0.95% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 22.2K | 0% | -3.5 points | |
| 2, held 2nd | 35.6% | 18.1K | +22.3% | +4.2 points | |
| 3, held 3rd | 15.9% | 8.1K | 0% | -1.3 points | |
| 4, held 4th | 3.7% | 1.9K | +18.8% | +0.3 points | |
| 5, held 5th | 0.95% | 480 | +50% | +0.3 points | |
| 6, held 6th | 0.02% | 10 | 0% | 0 points |
1.Suja
43.7%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -3.5 points.
35.6%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +4.2 points.
3.Innocent
15.9%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
3.7%
Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.3 points.
0.95%
Held 5th. 480 estimated branded searches, +50% vs prior month. Share +0.3 points.
0.02%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Innocent and its closest rivals
How has branded search demand for Innocent changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Innocent worldwide fell from 14.8K to 8.1K.
- Across the 11 months ending August 2026, Innocent’s estimated Share of Search among smoothies worldwide decreased from 24.1% to 15.9%.
How did search popularity change for smoothies worldwide in August 2026?
4 changes
In August 2026, Naked Juice gained estimated Share of Search among smoothies worldwide, from 31.5% to 35.6%.
In August 2026, Suja lost estimated Share of Search among smoothies worldwide, from 47.2% to 43.7%.
In August 2026, Innocent lost estimated Share of Search among smoothies worldwide, from 17.2% to 15.9%.
Estimated monthly branded searches for Daily Greens worldwide rose 50% over 11 measured months, from 320 to 480 in August 2026.
Where does Innocent compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Juice brands | 6th of 6 | 3.3% | Show ranking |
| Smoothies | 3rd of 6 | 15.9% | Shown above |
How is Innocent measured?
Brandwave collects information about searches that people make online using Innocent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- innocent drinks
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Is Innocent your brand?
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