How popular isDole in search?
In September 2026, there were an estimated 8.2K branded searches for Dole worldwide which is down 15.6% over the last 12 months. Dole holds 4% estimated Share of Search among apple juice brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Minute Maid61.4%
Ocean Spray29.7%
Innocent4.9%Dole4%
Follow Dole and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which apple juice brands compete with Dole?
Share of Search by month for Minute Maid, Ocean Spray, Innocent, Dole. The figures are in the table below the chart.
View monthly share of search table
| Month | Minute Maid | Ocean Spray | Innocent | Dole |
|---|---|---|---|---|
| Oct 2025 | 55.3% | 31.8% | 7.8% | 5.1% |
| Nov 2025 | 52.2% | 35.6% | 7.1% | 5% |
| Dec 2025 | 50.4% | 40.5% | 4.4% | 4.8% |
| Jan 2026 | 56.8% | 32.6% | 5.3% | 5.3% |
| Feb 2026 | 65.7% | 26% | 4.3% | 4% |
| Mar 2026 | 64.8% | 25.6% | 5.1% | 4.5% |
| Apr 2026 | 55.7% | 32% | 6.4% | 5.8% |
| May 2026 | 53% | 37.3% | 5% | 4.7% |
| Jun 2026 | 57.7% | 33.1% | 4.4% | 4.8% |
| Jul 2026 | 57.7% | 33.2% | 4.4% | 4.7% |
| Aug 2026 | 53.7% | 37.8% | 4.1% | 4.4% |
| Sep 2026 | 61.4% | 29.7% | 4.9% | 4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.4% | 125K | +18.5% | +7.6 points | |
| 2, held 2nd | 29.7% | 60.5K | -18.2% | -8 points | |
| 3, moved from 4th to 3rd | 4.9% | 9.9K | +22.2% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4% | 8.2K | -4.7% | -0.4 pointsmoved from 3rd to 4th |
61.4%
Held 1st. 125K estimated branded searches, +18.5% vs prior month. Share +7.6 points.
29.7%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -8 points.
3.
Innocent4.9%
Moved from 4th to 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
4.
4%
Moved from 3rd to 4th. 8.2K estimated branded searches, -4.7% vs prior month. Share -0.4 points.
Compare search popularity between Dole and its closest rivals
Every comparison with Dole
8 comparisons
How has branded search demand for Dole changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dole worldwide fell from 9.7K to 8.2K.
- Across the 12 months ending September 2026, Dole’s estimated Share of Search among apple juice brands worldwide decreased from 5.1% to 4%.
- Across the 12 months ending September 2026, Dole’s estimated Share of Search among apple juice brands worldwide peaked at 5.8% in April 2026 and was lowest at 4% in September 2026.
How did search popularity change for apple juice brands worldwide in September 2026?
4 changes
In September 2026, Innocent overtook Dole to rank 3rd among apple juice brands worldwide, with 4.9% estimated Share of Search.
In September 2026, Minute Maid gained estimated Share of Search among apple juice brands worldwide, from 53.7% to 61.4%.
In September 2026, Ocean Spray lost estimated Share of Search among apple juice brands worldwide, from 37.8% to 29.7%.
Dole’s estimated Share of Search among apple juice brands worldwide has lost ground for 3 months in a row, from 4.8% to 4% in September 2026.
Where does Dole compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Frozen fruit brands | 4th of 4 | 0.42% | Show ranking |
| Canned fruit brands | 3rd of 4 | 1.2% | Show ranking |
| Apple juice brands | 4th of 4 | 4% | Shown above |
How is Dole measured?
Brandwave collects information about searches that people make online using Dole’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- dole apple juice
- dole frozen fruit
- dole fruit
- dole juice
Do you work for Dole? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dole your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.